PPC (pay per click) advertising is a model whereby you pay a certain provider, like Google or Facebook, to promote your ad to target audiences. This model is called “pay per click” because you only pay the provider when an actual user clicks on your...
Read More
No two ad platforms are exactly alike. Deciding where to invest in advertising can depend on several factors: platform user base, volume for ad serving, creative opportunities, advertiser budget, etc. This allows advertisers to gain massive reach to potential customers across audiences and online behaviors. So which...
Read More
It’s a fact: The PPC agency market is saturated with providers that range not only in price but in services. Having more options is great, but too many choices lead to confusion. So how do you figure out which agency is right for you? In my...
Read More