Paid Search

Google Ads Toolbox

Google Ads Toolbox

Every proper handyman has a trustworthy set of tools he always keeps by his side. Without them, he could not do the job the way he wanted to. Tools give him that edge he needs to get the job done successfully. Google advertisers are handymen...

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Attribution Models - Understanding the Value of Paid Traffic

Attribution Models: Understanding the Value of Paid Traffic

With the level of detailed measurements available in digital advertising, it’s sometimes hard to know where to start analyzing your marketing campaigns’ performance. That’s where attribution models come in. Performance can be segregated into different channels or campaigns and help the advertiser understand where conversion value...

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Top 5 PPC myths you shouldn’t believe

Top 5 PPC myths you shouldn’t believe

Some of the following PPC myths may have been true once, but the times are changing! Google doesn’t stand still, and keeping up with all the updates and new features can be tricky. We’ve debunked some of the most common PPC myths for you so that...

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How to choose the best PPC Agency for your business

How to choose the best PPC Agency for your business

It doesn't matter whether you run a small mom-and-pop store or already have several branches across the country; chances are you want it running successfully for years to come. How effectively you use your marketing strategies is a crucial factor that plays a massive role in...

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Best PPC Ad Networks

Top 9 Best PPC Ad Networks of 2022

No two PPC ad networks are exactly alike. Deciding where to invest in advertising can depend on several factors: platform user base, volume for ad serving, creative opportunities, advertiser budget, etc.This allows advertisers to gain massive reach to potential customers across audiences and online behaviors.That's...

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