International PPC Campaigns


Your PPC campaigns should go wherever your customers are.


We are here to deliver them anywhere.


Your PPC campaigns should speak the same language as your customers.


Wherever they are in the world. 

How an International PPC campaign can help you

If your business already has a global presence, the next step is expanding your PPC advertising into new regions.

Search habits vary by country and industry. A different country may mean a foreign language and a different culture, requiring a different approach.

Consequently, it is essential to understand how targeting, bidding, and language will change when advertising in other countries.

Whether your customers search on Google, Bing, Yandex, or Seznam.cz, we can create suitable international PPC campaigns for your business.

Our international PPC strategy covers everything from keyword research to impactful ad copy in the target language of your choice, taking both linguistic and cultural differences into account.

These are the key success factors of our International PPC Campaign service:

  • Country-specific keyword research 
  • Audience segmentation
  • Top channels by region 
  • Industry & competition analysis
  • Global PPC campaign management 
  • Landing page localization 
  • Ad copy created by native speakers
  • Tracking Implementation 
  • Keyword bids on different platforms 
  • Monthly sales and marketing report sent by email & monthly conference call
  • Direct contact with the person who manages the account

We have learned that success is not accidental, and we also applied the philosophy of “continuous improvement” for over 480 projects we have dealt with.

We apply our winning processes and checklists on each project in all stages: setting, launching, optimizing, and reporting. This way, we minimize human error, and we efficientize the time and the budget spent, so overall, we offer better results.

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See what our International PPC Campaign service can offer you:

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Expand into new markets.

International PPC campaigns are a great tool to reach out to new markets. For example, if your business growth stagnates in the US, it can help tap into growing markets from Europe or Asia and massively expand your customer base.




Less competitive search engines.

There is a lot of potential in international search engines such as Local Google versions or Yandex, Baidu, and Seznam. These will give you a competitive advantage in increased reach, qualified traffic, ROI, and user experience.





Increase your brand awareness.

International PPC campaigns will help your business reach customers worldwide. That will automatically increase your brand awareness and overall brand reputation.




Lower CPC.

Compared to other forms of advertising, PPC is a cost-effective method, and it’s even cheaper in foreign languages due to the lack of competition. Fewer companies are bidding for foreign keywords, so if you have decided to run international campaigns, there is no better time to do it.




Better ROI.

Lower CPC comes bundled with another benefit. Depending on the markets where you want to run international PPC campaigns, there are chances to get a better ROI than the one coming from local campaigns.




Less crowded markets.

There are over 1 million advertisers on Google and 699,000 advertisers on Bing—that means a lot of brands are struggling to get to the top. Advertising on the international markets will give you more room to scale and better chances of reaching the top without thousands of competitors trying to grow their businesses.

Take a look at our case studies from the past International PPC campaigns to get a first-hand view of all we do.

MELAROX


We reached CPAs under 1 Eur in Google and Facebook campaigns

Dental Area


225.9% increase in conversion rate for a dental practice by using a dedicated landing page

INDEPENDENT LAW FIRM


Discover how a law firm used Google Ads to grow their business by 54%

We belive in succesful partnership

Are you ready for the proper Google Ads Services that will bring you clicks & conversions?

The latest reviews about our work.

Laura Plugaru | Specialist Comunicare si PR, MIDOCAR
In three weeks, Today’s has generated approximately 1,000 leads for MIDOCAR’s Used Cars department, which is, according to our calculations, the best-performing Das WeltAuto media campaign of 2014.
Florin Marin | Managing partner at Salon du Mariage
I liked working with Today's from the beginning because they had a strategy based not only on bringing in as many customers as possible, but also a strategy based on reducing costs.
Ray Grigoriu | Finance & Strategy at BacaniaTei.ro
With the help of Today's we had the courage to try a Google Ads campaign and to my surprise we brought almost 80% new customers, which greatly stimulated our business and contributed to further recommendations.
FAQ

An international PPC campaign means more than translating an existing campaign. Therefore, you will need an in-depth analysis of the linguistic and cultural differences for the target audience and a selection of appropriate search engines for each country.

At least once a month, we schedule a meeting with you, and we report the results and discuss the campaign’s status. But, of course, if you need immediate assistance, you can always schedule an appointment with one of our specialists on the same day.

We have standard operating procedures that have been verified and vetted, easy-to-follow checklists, and cross-checking verification between our specialists to make sure we deliver exactly what we agreed and what you expect. We will start a paid campaign only after you have verified and approved it, and we set up the KPIs and the conversion tracking codes.

We have an internal audit process with our experts to find solutions for problems that arise. Also, when we set up a campaign, we propose a tactical plan. Each month we come up with insights and actions we recommend implementing. So every six months, we create a strategic plan to optimize the campaign budget and conversions on all your paid traffic channels.

Once we understand the type of international PPC services you need and your specific goals, then we can create a strategic plan with the timelines, strategies, and budget for you to approve.

Consulting, setup, management, or performance-based relationships all have different expectations. For example, setup can be a one-time project, and performance could be a longer-term partnership.

If we set bigger goals with you, then you’ll see the contract length reference that.

Well, we try to tailor our solutions for most of the companies that need our help. However, from our experience, you're not a right fit for us if: 1) you micromanage and do changes in the campaigns on your own, 2) we can't set KPIs for your campaigns, 3) you don't have a budget of at least $1000/month, or 4) you can not commit for at least of 3 months, so we can do the optimization and bring the desired results.

Got other questions that aren’t answered?


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