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PPC Trends

Top 7 PPC Trends You Should Know About

​Pay-Per-Click (PPC), is a great way to boost your business's results. Any business that wishes to build a successful online presence must invest time and energy to keep up with the latest PPC trends. But what are the most important PPC trends that you should focus...

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How to set realistic goals

How to set realistic PPC goals with your agency?

To ensure your campaign gets the results you’re looking for, you must define and communicate your PPC goals to your agency. Even better, you should define your goals with your agency’s help. Choosing Your Goals Advertising campaign goals fit into four main categories: Increase Awareness Increase Audience ...

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What is PPC advertising

What is PPC advertising & How does it work

This article will introduce you to everything you need to know about the exciting world of ppc advertising: keywords, ads, budgets and bids, ad rank, targeting, and conversions. Let's kick things off with the basics. Pay-per-click (PPC) is an advertising model that lets advertisers place ads on...

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