Case Study:15x lower CPA through Google AdWords Remarketing


Higher conversion


Conversion rate

About EliteDent

EliteDent is a dental clinic established in 2001 that offers a wide range of stomatological services, from radiology to surgery and dental aesthetics.
EliteDent called on the Today’s team to reach potential patients searching for dental services on Google and to increase the number of monthly appointments.

The Requirement

Generation of leads (prospects) for appointments
Ensuring the profitability of the campaign by keeping the cost per purchase under 120 RON.


Building a targeted campaign for the Google Search Network, focused on long tail keywords, specific to the dental procedures performed by the clinic
Exclusion of promotion for general keywords (example: “clinica stomatologica Bucharest”) where the costs of generating a lead are higher.
Measuring conversions on the website to identify the leads generated

Building a Remarketing campaign for the Google Display Network to reach those who visited the website but did not convert.
Optimizing the Search campaign for a Quality Score of over 8/10 for the lowest cost per click (CPC)
Optimization based on conversions for maximum cost control per lead generation.


The campaign generated leads at a cost 38% lower than the agreed maximum
Average conversion rate of 1.90%
The Remarketing campaign recorded a 5x higher conversion rate than the Search campaign

The cost of generating a lead from the Remarketing campaign was 15x lower than that of the Search campaign.

Agency certifications

Custom Image
Google Premier Partner

Custom Image
Convert Agency Certified

Custom Image
ETarget Certified

Team certifications

Custom Image
Google Ads Fundamentals Certified

Custom Image
Google Ads Search Certified

Custom Image
Google Ads Display Certified

Custom Image
Google Ads Mobile Certified

Custom Image
Google Ads Video Certified

Custom Image
Google Shopping Ads Certified

Custom Image
Google Web Designer Certified

Custom Image
Google Analytics Certified

Custom Image
Google Tag Manager Certified

Custom Image
Google Waze Ads Certified

Custom Image
Google Digital Sales Certified

Custom Image
HubSpot Inbound Marketing