Case Study:15x lower CPA through Google AdWords Remarketing
1.90%
Conversion rate
About EliteDent
EliteDent is a dental clinic established in 2001 that offers a wide range of stomatological services, from radiology to surgery and dental aesthetics.
EliteDent called on the Today’s team to reach potential patients searching for dental services on Google and to increase the number of monthly appointments.
The Requirement
Generation of leads (prospects) for appointments
Ensuring the profitability of the campaign by keeping the cost per purchase under 120 RON.
Approach:
Building a targeted campaign for the Google Search Network, focused on long tail keywords, specific to the dental procedures performed by the clinic
Exclusion of promotion for general keywords (example: “clinica stomatologica Bucharest”) where the costs of generating a lead are higher.
Measuring conversions on the website to identify the leads generated
Building a Remarketing campaign for the Google Display Network to reach those who visited the website but did not convert.
Optimizing the Search campaign for a Quality Score of over 8/10 for the lowest cost per click (CPC)
Optimization based on conversions for maximum cost control per lead generation.
Results
The campaign generated leads at a cost 38% lower than the agreed maximum
Average conversion rate of 1.90%
The Remarketing campaign recorded a 5x higher conversion rate than the Search campaign
The cost of generating a lead from the Remarketing campaign was 15x lower than that of the Search campaign.
Agency certifications
Google Premier Partner
Convert Agency Certified
ETarget Certified
Team certifications
Google Ads Fundamentals Certified
Google Ads Search Certified
Google Ads Display Certified
Google Ads Mobile Certified
Google Ads Video Certified
Google Shopping Ads Certified
Google Web Designer Certified
Google Analytics Certified
Google Tag Manager Certified
Google Waze Ads Certified
Google Digital Sales Certified
