Case Study:+650 new prospects generated for the wedding salon
>650
Prospects
About Salon du Mariage
Salon du Mariage, part of the Domeniile Saftica, was launched at the beginning of 2011, choosing to be present online ever since.
Salon du Mariage is an elegant wedding salon located outside Bucharest, positioned as a luxury salon dedicated to the organization of weddings at the highest standards.
The Requirement
One of the biggest challenges of a newly launched wedding salon is the first event bookings. To answer this challenge, the management turned to Today’s for the management of a pay-per-click campaign and for the creation of the website.
In 2013, the second salon was launched within the same complex, benefiting from online promotion even before the launch.
Approach:
Increasing the notoriety of the new wedding salon
Realization of the first event reservations (pre-launch)
Positioning as a “high class” salon
Generation of new programs for personal and corporate events (post-launch)
Marketing for search engines: pay-per-click campaign through Google Ads
Creating the website in accordance with the promotion objectives and optimizing the landing page to increase conversions
Promotion of the salon within the online communities of which the target audience was a part: activism in social networks, as well as activism on forums
Results
Less than 1 year after starting the online campaign, more than 50% of the prospectuses for private events come from Google Ads
More than 20 prospects are generated monthly by the Google Ads Campaign
Event reservations at the salon made 1.5 years before
Maintaining a top position on search engines
The campaigns carried out managed to attract the audience aimed at the top salons (according to the feedback forms filled out at the location)
> 62,000 clicks generated by the Google Ads campaign
> 650 prospects generated in the last 2 years
Agency certifications
Google Premier Partner
Convert Agency Certified
ETarget Certified
Team certifications
Google Ads Fundamentals Certified
Google Ads Search Certified
Google Ads Display Certified
Google Ads Mobile Certified
Google Ads Video Certified
Google Shopping Ads Certified
Google Web Designer Certified
Google Analytics Certified
Google Tag Manager Certified
Google Waze Ads Certified
Google Digital Sales Certified
