Case Study: How We Increased Sales & Decreased Facebook Ads CPA From £21.52 to £4.12 For Juju Baby
About
Juju Baby is an online shop that sells high-quality baby products, such as car seats, high chairs, strollers, travel cots, playards, swings and more.
How was the strategy formed?
Afterwards, we have a debriefing of the document with the client to understand which are the differentiators and who are their customers. Then we extract important data from their Google Analytics account, in order to be able to form an adequate strategy for each buyer segment.
The Requirement: to Increase Online Sales by 30% in 6 Months
Their main goal was to become more visible on the market and, furthermore, to attain a 35% increase in online sales in the upcoming six months.
Examples of ads:
Buy Direct From The Manufacturer
Fair Prices And Certified Products With 2 Year Warranty For The Safety And Comfort Of Your Child. See All Products
Happy Children And Happy Parents
Safety And Comfort With Tested And Certified Products At Affordable Prices.
100+ Products In Stock.
Our Approach: Segmentation For Highly Targeted Ads
As always with any new client, In order to get to know all the necessary details for creating our marketing strategy, we did a debriefing of a document filled out by Juju Baby, followed by a competitor research and an analysis of data from their Analytics account.
This allowed us to determine our client’s differentiators and who their customers are. Then we extracted important data from their Google Analytics account to be able to form an adequate strategy for each buyer segment. This information guides us in writing better ads, while following Facebook best practices.
Ad Examples:
- Buy Direct From The Manufacturer
- Fair Prices And Certified Products With 2 Year Warranty
- For The Safety And Comfort Of Your Child. See All Products.
- Happy Children And Happy Parents
- Safety And Comfort With Tested And Certified Products At Affordable Prices.
100+ Products In Stock.
Our Results: An Immediate Conversion Increase of 125% Was the Star
In a very short time, we managed to achieve a meaningful increase in sales. In February, we had 16 conversions, however, in the first 11 days of March, we tracked a number of 41 conversions, so an immediate increase of 125%. That was far from all, as we also created a new audience Facebook campaign where we set the budget at the campaign level, CBO, and the results can be seen on the two print screens below.
Adset level budget
Campaign level budget
In the first image, you can see that we have a CPA of £21.52 and in the second, the CPA is £4.12,, without making any other changes in the campaign. A campaign with CBO should have 3-4 ad sets with different audiences. The more different the audiences used, the better.
From our experience, if we have a higher number of active ads in a CBO campaign, the campaign might not deliver great results and we will have a high CPA. Therefore, if we want to test other audiences, we pause ads that have low results and create other new ads with new audiences.
Objectives, Not Challenges
We do not have challenges, instead we have objectives, such as the desire to optimize and find the best options for ads or audiences. Also our aim is to generate as many conversions as possible in the established budget. In Facebook Ads, you always have to try new things and then test, test and test again to get the desired results.
We are always working to improve results. At present, improvements are made at the audience and ad level and when the budget is increased, we look to test new opportunities. The client understood how important it is to have good communication so that we can each do our job as well as possible.
How did you and the client work together?
The client understood how important it is to have good communication, so that we can each do our job as well as possible. JujuBaby is a customer open to new advertising methods, which is why we are now working on a Google Shopping Ad campaign.
Was there a lot of collaboration or was the client more hands-off?
At the beginning of each collaboration, we have many online meetings, where we inform them of the status of the campaigns and if we have questions about products or customers, we immediately receive the necessary answers.
Once the campaigns stabilize and we are on the right track, the online meetings take place monthly or whenever the client wants, otherwise the communication is done by email.
Another Impressive Set of Results from the Today’s Agency Team
After much testing and optimization, we managed to reduce the CPA by a factor of five and increase the number of sales. This proves yet again that when tasked with increasing awareness, conversion and ultimately sales, you can rely on the Today’s Agency team to deliver when it matters.
If you want to enjoy meaningful results like these, contact us now and find out how Today’s Agency can help you reach your goals.
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