How We Increased Google Ads Conversions by 338% Using DKI For Car Garage Operator FRK Service

+338%

Conversions

About FRK Service

FRK Service is a BMW car garage based in Otopeni, Romania and it’s one that places a great emphasis on quality of servicing with BMW genuine parts.

The Requirement: Achieving Consistent Business & Growth

FRK Service started working with Today’s Agency when the owners realised that in order to have a constant number of cars in service and grow the business, it’s very important to have online campaigns.

Our Approach: Optimizing FRK Service’s Google Ads Accounts

Initially, FRK Service management filled out a debriefing document, which allowed us to understand the differentiators from the competition, the target audience demographics and how often customers return. The next step was to extract important data from the supplied client Google Analytics and Google Ads accounts. With his information, we established that there are two main types of customers:

  1.  Men between 21-34 who are mostly interested in ways to improve car performance.
  2.  35-54 year old men interested in car maintenance, who appreciate customer service & safety.

At the same time, we noticed that there were very specific searches, including a multitude of engine types, cars & model codes. This is why we included in our strategy DKI ads to generate quality traffic at low costs. Once we were aware of the high number of searches that included model codes mentioned above, we decided to create DKI ads in order to have a higher CTR for a smaller bid.

 

The information taken from Google Ads and Google Analytics played a very important role in helping us make this decision. DKI ads reach more specific and longer searches, meaning they brought a lot of relevant traffic at a low cost.

Challenges Faced: Limited Initial Budget

The main challenge was to start the campaign with a small budget and find the best strategy for the business to grow. We managed to do this, through the introduction of DKI in ads but also through internal audits made periodically by the whole PPC team.

Subsequently, we implemented campaigns on other platforms e.g. GDN campaigns, video and remarketing campaigns, which had excellent conversion rates. When there are specific searches, which also contain product codes, there should always be DKI ads in each Google campaign.

The Results: Increased Conversions to the Tune of 338%!

We place high importance on understanding how potential customers look for the promoted service or product, so that we can create super-relevant ads. This is why DKI ads were most successful for this account. In just three months, we generated 85 leads with a CPA less than €20 and a conversion rate of over 10%!

We’re always striving to improve results, through optimizations and internal audits. This involves the entire PPC team checking the account and making a list of proposals to improve both the promotional platforms and the client’s website. We also think about adding new components to existing campaigns or other platforms, but everything is done gradually, depending on the results and the client’s budget.

Campaign screenshot

Campaign screenshot

All Based On Our Exhaustive ‘Getting to Know You’ Process

We are always working to improve results, both through optimizations and internal audits, where the entire PPC team checks the account and makes a list of proposals to improve both the promotional platforms and the client’s website. We also think about adding new components in existing campaigns or other platforms, but everything is done gradually, depending on the results and the client’s budget.

FRK Service Quote: “Our Service Garage Is Now Full of Customers!”

Today’s Agency CEO, Marius Lazarescu has a BMW X1, which needed repairing and you guessed it, FRK Service repaired it! Later, after our campaigns had taken hold, Marius was called by FRK Service, saying  “I don’t know what you are doing, but since the last audit your agency did, my service garage is full of customers.” Naturally, the client has full confidence in our strategy and services, which is why we are now expanding to other platforms.

All Based On Our Exhaustive ‘Getting to Know You’ Process

Prospective clients are often curious about their level of involvement in the services we offer and it’s a truly collaborative process. At the beginning of each project, we have many online meetings, where we ask the customers many questions to find out what we need to know.

We find out things like who their customers are, their habits and what places they frequent, as well as how they look for the product/service we’re promoting, the differentiators and what things displease the customers of our client’s competitors.

At the outset, collaboration is extensive, but over time we just have regular meetings with our clients. It all depends on what our client wants.

300% Conversion Increase in Just 3 Months: Another Delighted Client

After a series of optimisations, we managed to generate a large number of conversions at a very good CPA, and now the campaigns use an automatic bidding method, leading to an accelerated increase in conversions. 

 

This can be seen in the increased CTR of almost 18% of the search campaign, but also in the evolution of registered conversions. In just three months, the number of conversions quadrupled. Fantastic results from Today’s Agency again and another satisfied long-term customer.

 

If you want to enjoy meaningful results like these, contact us now and find out how Today’s Agency can help you reach your goals.

Campaign screenshot

Campaign screenshot

Campaign screenshot

Agency certifications

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HubSpot Inbound Marketing

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