Every proper handyman has a trustworthy set of tools he always keeps by his side. Without them, he could not do the job the way he wanted to. Tools give him that edge he needs to get the job done successfully. Google advertisers are handymen...
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With the level of detailed measurements available in digital advertising, it’s sometimes hard to know where to start analyzing your marketing campaigns’ performance. That’s where attribution models come in. Performance can be segregated into different channels or campaigns and help the advertiser understand where conversion value...
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To know if your campaign is doing poorly, okay, good or excellent, you need to know which Google Ads metrics you should track and how to do that. We are giving you the most important Google Ads metrics you should consider. But, you already know that Google...
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If used correctly, PPC Ad extensions on Google Ads can increase your ads’ click-through rate and conversions. By offering your customers additional information, you persuade them to visit your website and make a purchase. Read more to find out what ad extensions are, when you should...
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Whether you're an online or even offline business, Google Ads is the premier online advertising platform you should use. The following guide will teach you how to use Google Ads for eCommerce to get more sales. According to Hanapin Marketing's State of PPC report for 2019-2020,...
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Some of the following PPC myths may have been true once, but the times are changing! Google doesn’t stand still, and keeping up with all the updates and new features can be tricky. We’ve debunked some of the most common PPC myths for you so that...
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This article will show the top 13 mistakes eCommerce PPC agencies and marketers make with Google Ads. Also, for each mistake, we offer you a quick fix you can quickly implement and improve your advertising performance. So let's dive in: Mistake #1 - Not Measuring Your Ads ROI Return...
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It doesn't matter whether you run a small mom-and-pop store or already have several branches across the country; chances are you want it running successfully for years to come. How effectively you use your marketing strategies is a crucial factor that plays a massive role in...
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We've looked deep into our crystal ball to predict some of the significant PPC trends set to rock the world of PPC in 2022 and the coming years. PPC is a constantly evolving beast, and preparing for what's on the horizon can be invaluable for ensuring...
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PPC (pay per click) advertising is a model whereby you pay a certain provider, like Google or Facebook, to promote your ad to target audiences. This model is called “pay per click” because you only pay the provider when an actual user clicks on your...
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No two PPC ad networks are exactly alike. Deciding where to invest in advertising can depend on several factors: platform user base, volume for ad serving, creative opportunities, advertiser budget, etc.This allows advertisers to gain massive reach to potential customers across audiences and online behaviors.That's...
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It's a fact: The PPC agency market is saturated with providers that range in price and services. Having more options is great, but too many choices lead to confusion. In the following article I'm going to show you 14 questions you should prepare when you...
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