The big question is, how do you go about picking the right digital marketing agency for your eCommerce business? This article will list some criteria you should look at when hiring a digital marketing aageny for eCommerce businesses.
1. Core Expertise
The digital marketing agency for eCommerce you pick depends on the core services they offer. Some focus only on digital branding, while others focus on Conversion Rate Optimization. Still, others offer a full range of services, from web design and web development to marketing and SEO.
If you already have an in-house team of marketers, you might just want to go with an agency that does only one thing, store design, and does it well. On the other hand, pick a CRO agency if you already have a good design and need to improve conversions.
2. Industry Experience
Every industry has its own set of challenges. When you’re selling fashion, you’re in a different industry than a store that sells bicycles. You have different audiences, purchasing habits, seasonal changes, and so many other things.
The digital marketing agency for eCommerce you hire must understand the industry you’re in. If they’ve run PPC campaigns for fashion businesses before, they’re likely to understand what challenges you face and how to create a campaign that converts best for your audience.
Look at their portfolios and case studies list and see what digital marketing campaigns they’ve run to determine if they have the experience you’re looking for.
For example, Todays.agency, a top PPC agency in the US, has an impressive portfolio of digital marketing campaigns for eCommerce stores related to healthcare. If your eCommerce store sells similar products to any of these, you can ensure they have the right experience to help you.
3. Past Results
Related to experience are results. It helps that your agency has industry experience but have their campaigns helped their clients?
You must know that you’ll get returns if you invest money in them.
Many digital marketing agencies have examples and case studies of clients they’ve worked with within the past. See if you can find any related to your industry. If possible, try to dig deeper and determine whether those projects lead to a positive return on investment. You can even go a step further and ask for references.
While design is an art as much as a science, winging it doesn’t work. The best agencies have a proven method of understanding your requirements, translating them into a design, and creating something that works.
Some agencies don’t publish their process on their site, so you might need to get on the phone and ask them about it. Whether creating a design from scratch or optimizing an existing design, your agency should follow a standard practice they’ve adopted or developed from previous work.
What gets measured gets managed.
No digital marketing process is complete without measuring the results. If your agency has past examples of successful projects, it should have a process for measuring success.
Of course, success could mean different things to you and the agency, so ensure you’re on the same page as them.
4.2 Quality Assurance
Digital marketing projects can range from 4-figures up to 6 or even 7-figures. Those are big numbers, so it’s essential to maintain quality. Find out what steps your agency takes to ensure quality.
People buy from people. If you hire a digital marketing agency for eCommerce, you’ll communicate with them for a decent time. If you don’t like them, you will not be happy with the results.
When picking your agency, try to meet them in person. If you can’t do that, get on a Skype call with their team. Some agencies even fly out to meet you where you are if you’re serious about hiring them.
Pricing is an indication of quality. A $900 iPhone works much better than the cheap $90 knock-off. You can be sure that the real iPhone will last for years (or at least until the next one comes out!) while the knock-off will go bust in a month.
As I mentioned earlier, projects can range from 4-figures to 7-figures. If you cut corners with your web agency and pick someone willing to do your entire site for $500, you’re shooting yourself in the foot.
Agencies usually don’t put prices on their website because each project is different, and the time or work required varies considerably. If you’ve followed all the criteria I’ve mentioned, you know that the agency you’re talking to produces the best quality, so don’t be surprised if the price quote seems high. The returns will be even higher!
Conclusion on Digital Marketing Agency For eCommerce Businesses
I hope these tips shed some light on choosing the best digital marketing agency for eCommerce.
Relevant case studies of Todays.Agency
- A New Car in Town: Multi-channel Brand Awareness Campaign for the “Swedish Miracle”
- How we increased sales and decreased CPA from 21,52 £ per purchase to 4.12 £ in Facebook Ads
- We reached CPAs under 1 Eur in Google and Facebook campaigns
- Reviving the Romanian Market for Used Smart Gears through Lead Generation
Any other tips from your experience? Or maybe some fears you have?
Let us know in the comments form below.