Every proper handyman has a trustworthy set of tools he always keeps by his side. Without them, he could not do the job the way he wanted to. Tools give him that edge he needs to get the job done successfully. Google advertisers are handymen of the world of digital marketing. That’s why the Google Ads Toolbox has tools that help digital marketers improve their campaigns.
An important note here, this is not one of those blog posts with a never-ending list of tools.
1. Google Keyword Planner
Probably the most important one if we’re talking about the core of Search campaigns.
- Use it to find out the possible keyword matches you should implement into your campaign, suggested bids on them, their average number of monthly searches, and how the competition looks for them. To generate these keyword lists, you can use location and language targeting, exclude negative keywords, put down your landing page and let Google scrape some possible keywords off of it, and add your product category, numerous, numerous options.
- Your ad can be shown to your target audience, so you won’t spend your budget on people who will never be interested in your products or services.
We don’t need to write down why these features should be valuable to you and your planning and creation.
If you’re not going to use the last two features, at least try the first one, because there is not a single advertiser in the world that knows 100% how people ‘google’. There are more and more new keywords coming every day.
2. Google Trends
Google Trends allows you to see the latest trends and data from Google. See how many popular products and services in your business area were discussed in the last five years, yesterday, last month, previous hour; you get the idea. And break down the data by location, too. You can filter the data by Web, Image, Youtube search, or even Google Shopping products.
Maybe there’s a new market for you that you didn’t even know of!
This tool should be the first one you fire up when there’s a new campaign to create. It gives you an overall view of what you should consider when planning and tells you whether there’s a unique or even an opportunity.
3. Google Analytics
In your Google Analytics Acquisition report, if you haven’t noticed before, there is a report called ‘Google Ads.’
Just look at all the data Analytics is providing you with here. Analytics will always have more available data than Google Ads, so here you can see how people from different campaigns, ad groups, with varying search terms, keywords matches, and the hour of the day, are behaving on your site.
- Are they proving to be interested in your business?
- What do their Bounce rate or Pages per Session numbers look like?
- Which users are proving to be more valuable, desktop, mobile, or tablet users?
All data you take as significant to your marketing strategy is available in your Google Analytics account.
So, use Google Analytics to optimize your current campaigns and plan your future campaigns.
4. Google Display Planner
As you’re probably guessing, Display Planner is to Display what Keyword Planner is to Search. The way it works is also straightforward.
Put down the keywords you want to use (or add your landing page), and Google will give you an of how you should approach the creation of your campaign. These suggestions will be based on audience targeting features like Interests, Topics, Placements, and Keywords.
It will also tell you about the targeting situation with the genders, age, and devices people use and how they are oriented towards your type of products.
You can also see Google’s suggestions for individual targeting ideas. It will tell you different options for creating ad groups, how many cookies could see your banners in a week, and how many impressions you could get per week.
After choosing the targeting option you want, use the tool to get different forecasts for your campaign and consider the bid Google is suggesting you. You simply must not bypass this tool next time.
5. A/B Split test calculator
A/B testing is a crucial part of every advertising strategy, and you absolutely must do
it. Don’t be lazy. Change your ads from time to time. If it’s that hard, change them every
What about the tool? You probably think that if you now go and see your ads, you can immediately see which one is better. The one with higher CTR? True, but not completely.
This tool uses those CTRs but puts the ads on the same level, impressions-wise. One ad can be better with 90% confidence, but this tool will not tell you to use it over another one until it’s decided with over 95% confidence.
Instead, it will tell you to keep testing. Sometimes that can turn out to be quite remarkable. And that is why you’re going to use it.
The tools here are an absolute must for everyone embarking on the Google Ads journey, so make sure to use them every time.
Relevant case studies of Todays.Agency
- Temper the Campaign because It Brings Too Many Clients, Too Fast! How to Outstand with an Economic Google Ads Campaign
- We reached CPAs under 1 Eur in Google and Facebook campaigns
- How do you increase sales with Google Ads for integrated playground equipment
Of course, there are many other great tools, but we’re emphasizing these because they should be the core of your Google ads campaign.