Clients find law firms they can trust through Google and social media channels like Linkedin. They’re looking for a solution to a problem. Maybe they’re unsure if their employer has treated them legally or fairly and are looking for the best employee solicitors in their local area.
Pay-per-click, or PPC, is a great way to put your law firm’s name in front of potential clients and get relevant leads.
With a quick bit of keyword research, you can create highly targeted ads that will get you seen by the people who need you most. No matter what stage of the buyer’s journey they’re in, you can use PPC advertising to drive critical actions to help move them closer to becoming a new client.
However, to make sure you can compete, you need to compose an effective digital marketing strategy to start seeing results.
As a law firm or practice, you face a couple of challenges. Research consistently shows that the complexities of marketing can be paralyzing for business owners–and those who do grab the reigns of their marketing often realize that they don’t have the time to dedicate to a successful marketing program.
At Today’s agency, we have the right team and tools to deliver measurable results to your law firm’s PPC advertising needs, communicate your unique message, and resonate with the people who need your counsel. Make an impact with your clients.
People are constantly searching for the kinds of products you advertise.
What stops you from being next to them?