3. A scanter part of your audience is well prepared to take action. It’s encompassing people who became aware of their needs, made their research, acknowledged the existing solutions and expressed online intention of acquisition. They may instantly become your customers, if you reach them properly, as they DO act on their needs.
For improving your Conversion Rate and to expand sales, you should specifically seek and find people like them. Google Search Campaigns, Retargeting and Retargeting Dynamic are all tactics to trigger action among this audience stratum.
4. Finally, the scantest part of your audience CAREs for more products and services you may provide, after a successful acquisition experience. Your products or services that may come handy as complementary or supplementary acquisitions should readily come as recommendations to your customers.