DIGITAL MARKETING STRATEGY


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67% of businesses don’t have a clearly defined online marketing strategy.


How our Digital Marketing Strategy & Consultancy service can help you

Digital Marketing Strategy

Their digital marketing efforts are relying on blind luck.

Where there is no strategy, there is no clear direction to lead your marketing goals. Become an intuitive company: sense and shape your market.

Marketing your brand without a digital marketing strategy or using an inappropriate marketing plan is a guaranteed way to lose money, waste time, and get nowhere.

We are here to help you build an actionable digital marketing strategy for your long-term goals across all digital channels that your customers use.

Our approach is based on three stages.

First, we will guide you in establishing a multichannel strategy depending on the channels that could accommodate your brand awareness and targeted audience's specific channel behavior.

This strategy will allow you to select the proper channels and design easy paths for prospects to interact with your brand.

Next, we will build a content marketing strategy for your business by determining what content you should put on those channels.

The last stage is about building your media amplification strategy.

Here we will propose the best solutions to utilize your paid advertising over these channels.

These are the key success factors of our Digital Marketing Strategy service:

  • Experience gained in 400+ successful projects.
  • Market & competitor research
  • Strategic Growth Planning
  • KPI’s setting
  • Channel expansion
  • Consumer behavior tracking
  • Persona/Segmentation
  • Channel-Specific Strategy
  • Ongoing Digital Marketing
Digital-Marketing-Strategy

We have learned that success is not accidental, and we also applied the philosophy of “continuous improvement” in over 480 projects we have dealt with.

 

On each project, we apply our winning processes and checklists in all stages: setting, launching, optimizing, and reporting. This way, we minimize human error, efficientize the time and the budget spent, so overall we offer better results.

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How will a digital marketing strategy service help your business?

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A clear overview. 

A digital marketing strategy is like a map for achieving goals. In the absence of one, you won't know precisely in which direction to go, where to allocate resources, and how to measure the performance of your marketing actions over time.

Get closer to your consumers.

Your digital marketing strategy will bring you closer to your consumers. By analyzing their behavior, how they interact with your business, their needs, and their desires, you will know what needs improvement.

A better understanding of your industry.

Applying a strategy will help you understand how your industry works and what competitors do. From here, it will be much easier for you to build realistic goals that are relevant to what your business offers.

Performance on multiple channels.

A well-developed marketing strategy will show you how to expand your advertising efforts across various channels. Therefore, you will know exactly which channels are right for your business and what kind of content to spread across them.

Avoid losses.

Because the purpose of a strategy is to point you in the best direction to achieve your goals, having one will save you from the risk of losing—whether it is money, time, or other resources. Therefore, without a clear strategy, you have to test different approaches without knowing if they are right or not, which inevitably leads to failure sooner or later.

One step ahead of your competition.

Not all businesses use a digital marketing strategy. While your competitors count their marketing efforts on luck, you will know exactly where you want your business to go and what you have to do to succeed.

Take a look at our case studies from the past International PPC campaigns to get a first-hand view of all we do.

MELAROX


We reached CPAs under 1 Eur in Google and Facebook campaigns

Dental Area


225.9% increase in conversion rate for a dental practice by using a dedicated landing page

INDEPENDENT LAW FIRM


Discover how a law firm used Google Ads to grow their business by 54%

We belive in succesful partnership

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The latest reviews about our work.

Laura Plugaru | Specialist Comunicare si PR, MIDOCAR
In three weeks, Today’s has generated approximately 1,000 leads for MIDOCAR’s Used Cars department, which is, according to our calculations, the best-performing Das WeltAuto media campaign of 2014.
Florin Marin | Managing partner at Salon du Mariage
I liked working with Today's from the beginning because they had a strategy based not only on bringing in as many customers as possible, but also a strategy based on reducing costs.
Ray Grigoriu | Finance & Strategy at BacaniaTei.ro
With the help of Today's we had the courage to try a Google Ads campaign and to my surprise we brought almost 80% new customers, which greatly stimulated our business and contributed to further recommendations.
FAQ

While you can develop an in-house digital marketing strategy with your team, outsourcing it to a specialized agency comes with several benefits. Digital marketing specialists have the right tools to build a digital marketing strategy while if you do it in-house, you will have to invest in buying those tools.

Another advantage is that the experience of specialists will save you time brainstorming your strategy. In brief, they will know exactly where to start and what steps are needed to make a successful strategy for your business.

Before investing in a digital marketing strategy, you need to set a budget based on what you want to achieve through this strategy. To get a complete answer, we recommend asking a digital marketing consultant that will make you an offer based on several variables such as your objectives and the current structure of the business.

At least once a month, we schedule a meeting with you, and we report the results and discuss the campaign’s status. But, of course, if you need immediate assistance, you can always schedule an appointment with one of our specialists on the same day.

We have standard operating procedures that have been verified and vetted, easy-to-follow checklists, and cross-checking verification between our specialists to make sure we deliver exactly what we agreed upon and what you expect.

We have an internal audit process with our experts to find solutions for problems that arise. Also, when we set up a campaign, we propose a tactical plan. Then, each month we come up with insights and actions we recommend implementing.

Once we understand the type of strategy you need help with and your specific goals, then we can create a strategic plan with the timelines, processes, and budget for you to approve.

Consulting, setup, management, or performance-based relationships all have different expectations. For example, setup can be a one-time project, and performance could be a longer-term partnership.

If we set bigger goals with you, then you’ll see the contract length reflect that.

Well, we try to tailor our solutions for most of the companies that need our help. However, from our experience, you're not a right fit for us if: 1) you micromanage and like to do changes in the project on your own, 2) we can't set KPIs for your campaigns, 3) you don't have a budget of at least $1000/month, or 4) you can not commit for at least of 3 months, so we can do the optimization and bring the desired results.

Got other questions that aren’t answered?


Book a 30 min consultation call or contact us

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WHY WORK WITH US:

  • We are a certified marketing agency by eTarget, a Convert.com certified local agency, and a Google Premier partner.
  • Since 2005, we have worked in domestic and global markets on over 480 projects.
  • We have extensive experience in Landing Page creation & optimization.
  • We work with dedicated tools to reduce human error and deliver effective campaigns.
  • We have extensive experience in generating leads, implementing conversion funnels, and optimizing the conversion rate.

  • Our focus is to bring value to your business.

  • We speak the language of your business and understand your business model.

  • We are up to date with the news and trends in digital marketing. Check our blog.

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Achieving your digital success requires 1% luck and 99% strategy.


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