42.3% of those who run Google Ads have no clue whether or not their campaigns are working properly.

Audits should be a routine, not something casual.

There is a very thin line between a successful campaign and a waste of money.

Which only a great audit can point out. 

How a Google Ads Audit can help you

Google Ads audits are necessary to keep your account and your campaigns running smoothly for years to come.

A thorough Google Ads audit helps you fine-tune your Google Ads account to generate more revenue and profit with less money and way less time.

Our Google Ads Audit service analyzes 60 different aspects of your campaign from two perspectives.

First - how the average user sees your campaign. In this part, we analyze how the ads are displayed, their position, copy, landing page, and more.

Next - everything that happens inside your campaign. Here we investigate budgets, organization, settings, and targeting, along with others.

Through our audit, we'll check if the keywords are suitable for the matching methods accepted by Google, if the conversion code is implemented and correctly measures conversions in campaigns, if there are negative keywords in the correct format, and much, much more.

Our audit has a reasonable cost, it is done timely (in max 5 days after ordering), and analyzes the active campaigns, the landing pages, and various other factors that impact the Google ads performance.

In most cases, we manage to identify opportunities that can increase the campaign's effectiveness by 155/120% or even more.

These are the key points of our Google Ads Audit:

  • Campaign structure & settings 
  • Ad group structure 
  • Ad copy 
  • Ad scheduling 
  • Ad extensions 
  • Landing page metrics 
  • Website speed issues
  • Competitor analysis 
  • Bids & budget strategy 
  • Location targeting 
  • Demographics targeting 
  • Keyword targeting 
  • Negative keywords QA
  • Keyword expansion 
  • Conversion tracking

We have learned that success is not accidental, and we also applied the philosophy of “continuous improvement” to over 480 projects we have dealt with.


We apply our winning processes and checklists on each Google Ads Audit. This way, we minimize human error, and we efficientize the time and the budget spent, so overall, we offer better results.


See what our Google Ads Audit service can offer you:

google ad services
Improve the quality of your ads.

An audit will highlight your highest-performing ads, so that you can improve those poor results. Moreover, the audit will show you what went wrong with the weak ads and what you specifically need to revamp them.

Find out where you lose money.

Even though Google Ads seems relatively easy to set up, you may be surprised by cash leakage due to poor performance campaigns.

Whether this is due to an inadequate selection of keywords, weak landing pages, or using the wrong bid, only a Google Ads audit can help you find out where you are losing money.

Improve your quality score.

After an audit, you will know precisely the factors that affect your quality score and where you should make improvements. A good quality score means that your ad and landing page will be more relevant and valuable to someone searching for your keyword.

Adjust your account structure.

A good structure will allow you to control when and where your ads should appear and how to trigger them. This audit will give you a clear understanding of each component of your Google Ads account.

Evaluate your keyword performance.

Keywords are the core element in controlling the way your ad is triggered. Choosing the wrong ones will make your ad ineffective regardless of all the other efforts you put into your Google Ads strategy. An audit will review your keyword use and give you suggestions to optimize them properly.

Get a better understanding of your landing page.

Ineffective landing pages are the reason for many failed Google Ads. That's because a landing page has a considerable impact on the user experience. A Google Ads Audit will show you what landing pages don't match the user intent and give you suggestions to fix the issues.

Take a look at our case studies from the past International PPC campaigns to get a first-hand view of all we do.


We reached CPAs under 1 Eur in Google and Facebook campaigns

Dental Area

225.9% increase in conversion rate for a dental practice by using a dedicated landing page


Discover how a law firm used Google Ads to grow their business by 54%

We belive in succesful partnership

Are you ready for the proper Google Ads Services that will bring you clicks & conversions?

The latest reviews about our work.

Laura Plugaru | Specialist Comunicare si PR, MIDOCAR
In three weeks, Today’s has generated approximately 1,000 leads for MIDOCAR’s Used Cars department, which is, according to our calculations, the best-performing Das WeltAuto media campaign of 2014.
Florin Marin | Managing partner at Salon du Mariage
I liked working with Today's from the beginning because they had a strategy based not only on bringing in as many customers as possible, but also a strategy based on reducing costs.
Ray Grigoriu | Finance & Strategy at
With the help of Today's we had the courage to try a Google Ads campaign and to my surprise we brought almost 80% new customers, which greatly stimulated our business and contributed to further recommendations.

On average, we will be able to deliver your Google Ads Audit in max 5 days since you placed the order and provided the necessary details.

We have standard operating procedures that have been verified and vetted, easy-to-follow checklists, and cross-checking verification between our specialists to make sure we deliver exactly what we agreed and what you expect.

Once we understand the type of strategy you need help with and your specific goals, then we can create a strategic plan with the timelines, strategies, and the budget for you to approve.

Well, we try to tailor our solutions for most of the companies that need our help. However, from our experience, you're not a right fit for us if: 1) you micromanage and like to do changes in the campaigns on your own, 2) we can't set KPIs for your campaigns, 3) you don't have a budget of at least $1000/month, or 4) you can not commit for at least of 3 months, so we can do the optimization and bring the desired results.

Got other questions that aren’t answered?

Book a 30 min consultation call or contact us

As you are interested in our  Google Ads services you should also check our related services


  • We are a certified marketing agency by eTarget, a certified local agency, and a Google Premier partner.
  • Since 2005, we have worked in domestic and global markets on over 480 projects.
  • We have extensive experience in Landing Page creation & optimization.
  • We work with dedicated tools to reduce human error and deliver effective campaigns.
  • We have extensive experience in generating leads, implementing conversion funnels, and optimizing the conversion rate.

  • Our focus is to bring value to your business.

  • We speak the language of your business and understand your business model.

  • We are up to date with the news and trends in digital marketing. Check our blog.


Ready to review your Google Ads performance?

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