CONTENT DISTRIBUTION


Don't keep the great content for yourself.


Spread it everywhere your audience is active.

 

Sometimes it is not enough to bring customers where your content is.


So, you'll have to take your content where the customers are.

Why you need a Content Distribution Service?

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Creating content for your business is just the beginning. You will have to promote it on the right channels to be consumed by the target audience, so they can find out about you and the services you are offering.

This is where our Content Distribution service comes in, meant to promote your content to targeted individuals through channels where the possibility of engagement is increased. 

These channels typically fall into one of three platform categories: 

  • Owned media - distribution through channels owned by your brand, such as websites, social media accounts, and newsletters.  
  • Shared media - content posted to social media regarding your brand, such as Facebook, Instagram, Linked In, and Instagram.
  • Paid media - content shared through native advertising, paid social campaigns, Google Ads, and retargeting.

You have great content, so make sure the right audience sees it.

Through our Content Distribution service, we can handle the distribution of your content through:

  • Sponsored posts
  • Online publications 
  • Social media posts 
  • Paid Social Ads 
  • Pay per click advertising
  • Influencer outreach
  • Guest Posting 
  • White Papers

 

  • Ebooks
  • Reports 
  • Email newsletters 
  • Native advertising 
  • Infographics 
  • How-to Guides 
  • Case Studies 

We have learned that success is not accidental, and we also applied the philosophy of “continuous improvement” to over 480 projects we have dealt with.

We apply our winning processes and checklists on each content distribution project in all stages: setting, launching, optimizing, and reporting. This way, we minimize human error, and we efficientize the time and the budget spent, so overall, we offer better results.

If you need more reasons why you need a content distribution service, here there are some:

google ad services
More Awareness.

Content distribution will increase the exposure of your branded content. Spreading your content through a popular channel or community, your target audience frequents allows new readers to discover your content and distribute it further.




Increase your traffic.

If you promote your content to the audience of dedicated media channels that often have wider audiences than regular websites and whose only goal is creating and sharing content, you will lead more traffic to your content.




More shares.

Content distribution will also automatically bring you more shares. Whether you choose to promote your content through any of the three categories: owned, shared and paid each of these channels will help you get more shares.

However, paid content distribution will bring you the most social shares since sharing buttons are an integral part of social media.




Boost your conversions.

Content creation is mainly about achieving conversions. Because content creation can't always get you the desired conversions, the better way to achieve these is by promoting your content in other places.

Its placement on the proper media outlets will provide links to high-value content, thereby driving conversions even higher.




Save time.

Creating content is a time-consuming process, and engaging and interacting with your audience through it will take even longer. A major benefit of using a content distribution service is that you'll no longer have to feel pressured by time in a continuous attempt to promote your content on your own.

Take a look at our case studies from the past International PPC campaigns to get a first-hand view of all we do.

NATURAL PRODUCTS
A small change to the website increased conversion rate by 133%
COLORFUL HR
How we helped Colorful HR increase unique visitors on website by 223% and double the number of conversions
FRK SERVICE
How we increased conversions by 338% thanks to DKI in Google Ads for a car service garage
We belive in succesful partnership

Are you ready for the proper Google Ads Services that will bring you clicks & conversions?

The latest reviews about our work.

Laura Plugaru | Specialist Comunicare si PR, MIDOCAR
In three weeks, Today’s has generated approximately 1,000 leads for MIDOCAR’s Used Cars department, which is, according to our calculations, the best-performing Das WeltAuto media campaign of 2014.
Florin Marin | Managing partner at Salon du Mariage
I liked working with Today's from the beginning because they had a strategy based not only on bringing in as many customers as possible, but also a strategy based on reducing costs.
Ray Grigoriu | Finance & Strategy at BacaniaTei.ro
With the help of Today's we had the courage to try a Google Ads campaign and to my surprise we brought almost 80% new customers, which greatly stimulated our business and contributed to further recommendations.
FAQ

While earned, shared, and paid channels work differently, a combination of these three would make the content distribution strategy much more effective. However, because investing in all three may not be cost-effective for any business, it would help if you first evaluate how each of these might suit your needs, finally deciding where to invest the most.

Content distribution is an integrated part of Content Marketing. While the latter sums up several actions that revolve around content, distribution is limited to sharing, publishing, and promoting your content through various digital channels.

We have standard operating procedures that have been verified and vetted, easy-to-follow checklists, and cross-checking verification between our content distribution specialists to make sure we deliver exactly what we agreed and what you expect. We will start the content distribution strategy only after you verify and approve it.

We have an internal audit process with our experts to find solutions for problems that arise. Also, when we set up a campaign, we propose a tactical plan. Each month we come up with insights and actions we recommend implementing. So, every six months, we create a strategic plan to optimize the campaign budget and conversions on all your paid traffic channels.

Once we determine which channels to distribute your content, then we will create a strategic plan with the timelines, strategies, and budget for you to approve.

Consulting, setup, management, or performance based relationships all have different expectations. Setup can be a one time project, and performance could be a longer-term partnership.

If we set bigger goals with you, then you’ll see the contract length reflect that.

Well, we try to tailor our solutions for most of the companies that need our help. However, from our experience, you're not a right fit for us if :1) you micromanage and do changes in the project on your own, 2) we can't set KPIs for your campaigns, 3) you don't have a budget of at least $1000/month, or 4) you can not commit for at least of 3 months, so we can do the optimization and bring the desired results.

Got other questions that aren’t answered?


Book a 30 min consultation call or contact us

As you are interested in our Content Distribution services you should also check our related services

WHY WORK WITH US:

  • We are a certified marketing agency by eTarget, a Convert.com certified local agency, and a Google Premier partner.
  • Since 2005, we have worked in domestic and global markets on over 480 projects.
  • We have extensive experience in Landing Page creation & optimization.
  • We work with dedicated tools to reduce human error and deliver effective campaigns.
  • We have extensive experience in generating leads, implementing conversion funnels, and optimizing the conversion rate.

  • Our focus is to bring value to your business.

  • We speak the language of your business and understand your business model.

  • We are up to date with the news and trends in digital marketing. Check our blog.

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Our goal is to help you target the right audience through proper content distribution channels



Ready to start?

There are great places where your content could be right now

Put your brand's message in front of the right people! 

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