Are you a business owner or a marketing manager…

who is facing one of these problems?

  • you don’t know how to promote yourself online
  • you don’t know how much budget to spend and what to expect from your online campaigns
  • your website does not generate sales
  • your conversion rate is low
  • you have started online campaigns but they do not generate sales
  • the advertising agency you work with doesn’t pay enough attention
  • the advertising agency you work with doesn’t understand your business
  • your agency is looking at technical KPI’s and not at relevant business indicators
  • you feel your competitors are growing more than you

We know what you’re going through and we know how to help you. Let our online marketing experts help you. We have done hundreds of online campaigns and we have more than 15 years of experience. 

Contact us today and let’s talk about your marketing goals! We will offer you a full range of services customised to meet your needs. 

Case studies

A few things get better with each passing year: wine, whiskey, antiques, friendship and us. We have more than 15 years of experience but we never stop learning and we never stop growing. We believe we become better each year at what we do. 

We are an agency that helps businesses achieve their goals and help them grow. We offer companies a full range of services customized to meet their needs that will boost their client acquisition. 

 

We have worked on regional and global campaigns, with start-ups but also large international companies in e-commerce, health care, consumer goods, luxury goods and we would love to work with your company too.

Take a look at our case studies and see for yourself:

225,9% increase in conversion rate for a dental practice by using a dedicated landing page

Client: DentalARIA

Industry: Dentistry Practice

How Google Ads helped Travel Medical
convert undecided customers

Client: Travel Medical

Industry: Medical Tourism

How we managed to have a high number of conversions at a much lower cost/click than establish

Client: Metropolitan Hospital

Industry: Healthcare

Are you wondering what impact can the use of a dedicated landing page have on a marketing campaign versus the use of the original website? A very big one: a conversion rate of 3.2x higher and the cost of generating a prospectus is 2.5x lower.

Challenges:

 

Online marketing campaigns for dental practices, especially for implantology, are a big challenge when targeting Bucharest. The competition is aggressive and the costs are high (the CPC for keywords can be 2-2.5x higher than those in the niche of online pharmacies).

Objectives:

 

What we wanted from our online marketing campaigns was to double the number of potential customers and lower the costs of generating prospects without increasing the monthly average budget (in this case Google Ads).

Solutions:

 

Focusing our online marketing campaigns to promote a niche: implantology.

Campaigns: Google Ads Search and Remarketing Google Ads

Creating a dedicated landing page for implantology

Items targeted in the DentalAria landing page:

  • Visible contact form in the first-page scroll
  • Suggestive headline
  • CTA in the first-page scroll
  • Benefits section
  • The text was adapted to the level of knowledge of the audience
  • Testimonials (social proof)
  • Highlighting the price offer and creating the sense of urgency (limited places, limited offer)
  • Use of photo and video content
  • Use of before / after images
  • Quit showing a phone number on the page and encourage people to fill in the form
  • Quit showing a menu on the page and encourage users to go through the LP and orient them towards the desired action (filling in the form)

The primary goal of Today’s Agency for this account was to increase traffic to their website that converts. As you continue reading this case study, our partnership accomplished this goal. Travel Medical doubled its leads in just one month.

 

Were strategic decisions made based on our experience and expertise, competitive research, etc.?

 

After a close look at this account but also at the competition we noticed that the ads don’t express compassion and hope. Most of the time advertisers forget that their ads will be seen by real people. Advertisers write in a detached way just hitting you with features, benefits and promotions.

Our strategy was to highlight our clients best services to real people. People who seek help, who seek compassion and the best technology there is out there to help them have a better and healthier life.

Example:

  • Fulfill your dreams of having a baby with the help of in vitro fertilization.
  • You are strong. You can beat cancer. Try the oncological treatment in Turkey. Ask for Info

Close details

The primary goal of Today’s Agency for this account was to increase traffic to their website that converts. As you continue reading this case study, our partnership accomplished this goal. Travel Medical doubled its leads in just one month.

Were strategic decisions made based on our experience and expertise, competitive research, etc.?

 

After a close look at this account but also at the competition we noticed that the ads don’t express compassion and hope. Most of the time advertisers forget that their ads will be seen by real people. Advertisers write in a detached way just hitting you with features, benefits, and promotions.

 

Our strategy was to highlight our clients the best services to real people. People who seek help, who seek compassion and the best technology there is out there to help them have a better and healthier life.

Example:

  • Fulfill your dreams of having a baby with the help of in vitro fertilization.
  • You are strong. You can beat cancer. Try the oncological treatment in Turkey. Ask for Info

What projects were launched as part of the strategy?

 

For this account, we improved the campaigns already active. There were 6 search campaigns active and each campaign had up to 30 ad groups. Each ad group had more than 2 ads. Imagine how many ads needed to be improved. We worked many hours on this account.

 

We showed compassion and hope through our ads but also explained to people how some medical technologies work and most importantly what they treat. How did we manage to do this? With the help of our client of course and a lot of research.

How did we and the client work together?

 

A very important aspect in our success stories are the close relationships with our clients. We had several meetings with Travel Medical where we asked what people are looking for, what technologies are available to help them and most importantly how can we differentiate ourselves to beat the competition.
We want to have great relationships with our clients and we do go the extra mile for them.  Travel Medical was no exception.

Were strategic decisions made based on our experience and expertise, competitive research, etc.?

 

After a close look at this account but also at the competition we noticed that the ads don’t express compassion and hope. Most of the time advertisers forget that their ads will be seen by real people. Advertisers write in a detached way just hitting you with features, benefits and promotions.

Our strategy was to highlight our clients best services to real people. People who seek help, who seek compassion and the best technology there is out there to help them have a better and healthier life.

Example:

  • Fulfill your dreams of having a baby with the help of in vitro fertilization.
  • You are strong. You can beat cancer. Try the oncological treatment in Turkey. Ask for Info

Results and Happy Ending

 

After just one month of intensive work we doubled the number of conversions and almost tripled the website traffic.

Of course we are thrilled to have a happy customer but most importantly we are happy that we can give people hope to find fast the help they need.

Close details

Metropolitan Hospital is a premium private hospital in Bucharest, that focuses on performing medical interventions such as gastric bypass surgeries, herniated disc surgeries or other medical conditions. 

How was the strategy formed?

 

We did a debriefing of a document filled out by Metropolitan Hospital, from which we understood very well what each service / intervention involves, what happens from the moment the patient steps in the clinic to the moment the medical procedure ends. Who are their patients, what age are they, what medical conditions do they have, what’s their income, what interests do they have? We also wanted to know about the hospital’s competition and which are the competitive differentiators. 

 

The next step was to extract important data from the hospital’s Google Analytics account in order to form an appropriate strategy for each patient segment.

What project(s) were launched as part of the strategy?

 

The advertising account was very well structured, we had a dedicated campaign for each medical service, and at the group level, the structure was made according to the concatenation of the keywords of the medical services with prefixes / suffixes that indicate the intention to purchase, namely the operation, price, treatment.

How did you and the client work together?

 

The client understood how important it is to have good and open communication, so that we can each do our best in this project.

 

 

Was there a lot of collaboration or was the client more hands-off? 

 

At the beginning of each collaboration, we have many online meetings, where we inform the client about the status of the campaigns. If we have questions about the services or clients, we ask for the necessary information. 

 

Once the campaigns stabilize and we are on the right track, online meetings take place monthly or when the client requests, otherwise the communication is done by email.

 

What did you learn during the engagement?

 

During this collaboration we once again noticed how important it is to have regular meetings with our clients. During the meetings we found out important information about the business which we used in ads. We also wanted to create a bond between the account manager and the client, that is why they had regular meetings so they could get to know and trust each other.


Any takeaways?

 

After many optimizations, we managed to have a high number of conversions at a much lower cost/click than the initial one set by the client.

Close details

How can we help you?

Google Ads Campaigns

First of all, we can help you acquire new customers. Much more than you have now, with 80% less cost than if you would administrate the campaign in-house. With budgets over €1,500,000 invested in Google Ads in the last year, we might say that we are good at what we do.

  1. Get more time for your business as we’ll handle all for you, with 100% transparency
  2. Decrease campaign costs by at least 30% – by increasing the efficiency of the campaign
  3. Increase ROI – as we’re focusing all our efforts on Conversions and Cost/conversion, two major indicators for your business
  4. Decrease management costs – we don’t have the hourly rates of UK based agencies

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Search Network

We can help you show your ads on Google when users search for specific keywords that relate to your products or services.

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Display Network

We help you show text or image ads on Google’s Display Network (partner websites) so that you can reach the right audience.

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Retargeting

We help you show text or image ads on Google’s Display Network only to those users who have visited your website and have performed a significant action.

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YouTube Ads

Through Google Ads you can display any type of ads – image, text or video – to reach 19.1 million unique UK YouTube viewer

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Gmail Ads

Publicity such as newsletters that are displayed directly in the Google mailbox, even to users who haven’t given you their e-mail addresses.

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Mobile Ads

We manage and optimise Mobile Ads campaigns on Google Search, Google Display and YouTube respectively.

Marketing automation takes care of details so you can focus on the stuff you love

When you need to track prospects and clients it’s tricky to coordinate the details across departments. Marketing automation takes care of the behind-the-scenes so that you can give each person the attention they deserve.
Score leads to find the best fit:
How do you know which prospects are the best fit for your sales dept? See how leads engage with your inbound marketing materials. Then combine that data with email activity other factors to find leads who will be the best fit.
Imagine setting up a welcome series with email automation. Finding your most engaged contacts. Pulling information from other platforms.
Every login, play, and click is information you can use to improve your marketing. Our setup for detailed event tracking lets you see what people are doing in your app, membership site, website, or online portal.

Let us automate the marketing no one has time for!

Get More Clients Using Facebook Ads

We can help you increase the number of your clients through Facebook Ads that reach specific segments of audience. How do we manage to do that? By targeting specific groups of people, segmented by their age, sex, city, or interests. This way your ads only reach those people who have great potential of becoming your customers.

Facebook offers many types of sponsored ads and our job is to choose those which fit your business and your marketing strategy best.

And that’s not all! In order to drive more relevant traffic to your website and to increase your conversion rate, we develop Facebook retargeting campaigns. This type of campaign enables us to display your ads only to those who have visited your website and proved to be interested in what you have to offer.

What sets us apart?

  • We are the only Performance Marketing agency in Romania with +14 years experience in Online Marketing
  • Certified agency and Google Ads partner, Etarget and Convert.com, in the top agencies in Romania
  • Experience in managing regional and international campaigns
  • Romania’s first Convert.com certified agency
  • We bring value

  • We do not make tests on your money
  • We are up to date with all the new
  • Total transparency
  • We speak the language of your business and understand your business model
  • We work with dedicated tools to reduce human error and have more effective campaigns

We would love to help your business grow

Google Ads Consultancy

If you already have a Google Ads campaign but you are not certain if it is running at its maximum potential, we can help you! We have offered consultancy services for over 250 happy clients.

You can find out very quickly if you pay too much to acquire new clients or if you can increase the current number of your clients without increasing your budget. All these and more through a thorough analysis performed by one of Today’s online specialists.

In most cases we manage to identify opportunities that increase the performance of your current campaign by 10-20% or more! In the case of one of our clients we managed to double the number of their customers with just a simple tweak in the campaign… with no cost increase whatsoever!

Landing Page Optimization

Wouldn’t you like to increase the number of your monthly sales without increasing your budget? If you do, then we have great news for you: we can help you improve your conversion rate by cross-testing the performance of multiple landing pages (A/B Testing).

This service focuses on increasing the performance of your current pay-per-click campaigns by increasing the number of conversions and, consequently, your ROI.

You will be in a good company, alongside brands like

Request a free quote!

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    Agency certifications

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    Google Premier Partner

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    Convert Agency Certified

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    ETarget Certified

    Team certifications

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    Google Ads Fundamentals Certified

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    Google Ads Search Certified

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    Google Ads Display Certified

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    Google Ads Mobile Certified

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    Google Ads Video Certified

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    Google Shopping Ads Certified

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    Google Web Designer Certified

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    Google Analytics Certified

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    Google Tag Manager Certified

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    Google Waze Ads Certified

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    Google Digital Sales Certified

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    HubSpot Inbound Marketing