You have to refine your game in terms of turning inquiries into appointments and then turn the appointments into visits. You can do that by simply providing value to these sets of people.

With marketing automation, you can have your patient’s prescriptions, date of their next appointments, and so much more sent to them automatically. The popular channels or media include email, text message, or a patient portal.

By setting up automated newsletters, emails, and other communication methods, you can keep your customers aware of every single step you take in ensuring they get on their feet sooner than they thought.

With marketing automation you can have your customers ready for their next appointment by scheduling reminders for them and also send along tips on how to improve their health.

There will always be recurring events - whether monthly, quarterly, or yearly - and you must find a way around keeping up with them if you are indeed serious about doubling the population of your patients.

In simple terms, marketing automation is a collection of communication strategies that are enabled by technology to allow one to connect with individuals in personalized ways using predetermined behaviours effectively.

Traditional marketing tactics often employed by businesses are no longer effective in reducing the growing numbers of repeat visits and maintaining a business as a healthcare professional is increasingly complex.

Marketing automation lets you increase your appointment to visit ratios without hassle. You can provide all the necessary information for a specific set of people just once and the automation takes it from there.

What is evident is that marketing automation goes beyond bringing in new patients or identifying their position. It also includes getting the right information to existing clients at the right time.

Read insightful marketing automation case studies of Todays customers, and discover how users are making the most of their growth marketing initiatives.