Growing Conversion Rate with Facebook Retargeting
<0.40lei
CPC
About
Cautceas.ro is an online store that sells original brand watches such as Yves Camani, Casio, Tissot, Detomaso, Guess, Timex, etc.
In 2013 Today’s started promoting this website through Google and Facebook with the purpose to increase sales and develop the business.
The Requirement:
1. A multi-channel strategy for the products advertising
2. A better ROI by having a scheduled CPA
3. Gaining new clients through complementary online marketing tools (especially Convert Experiments)
Our Solution
- Implementing and optimizing Google Ads Search campaigns, targeting fruitful keywords, with a focus on brand related keywords and long tails.
- Implementing and optimizing Google Ads Remarketing campaign to grow the conversion rate
- Using a Facebook Retargeting campaign to maximise conversions based on an audience with a strong intention to buy.
- Creating seasonal campaigns dedicated for Christmas and Black Friday
Results
- Medium Search CTR of 14.38% and a CPC under 0.40 RON
- A 38% cheaper cost per conversion on long tail keywords in Google Google Ads
- After Facebook Retargeting ,Google Ads conversion rate grew with 32%
- Same CPC costs both on Facebook Retargeting and Google Ads Retargeting
- A 3x bigger conversion rate with Facebook Retargeting than the one from Google Retargeting
- A cost per conversion (for CTC, “click-through-conversion”) 2.3x smaller with Facebook Retargeting than with Google Ads Retargeting.
Campaign screenshot
Agency certifications
Google Premier Partner
Convert Agency Certified
ETarget Certified
Team certifications
Google Ads Fundamentals Certified
Google Ads Search Certified
Google Ads Display Certified
Google Ads Mobile Certified
Google Ads Video Certified
Google Shopping Ads Certified
Google Web Designer Certified
Google Analytics Certified
Google Tag Manager Certified
Google Waze Ads Certified
Google Digital Sales Certified
