The most significant similarity between these two is that they both appear in the search results on the search engine you use. The main difference, setting aside positioning, is that for text-based Search Ads, you have to write the ad copy and add keywords manually. In contrast, for Shopping Ads, the search engine algorithms will take care of extracting data from your shop and will build an ad for your product automatically.
Shopping ads are charged by cost-per-click, meaning you will be charged only when a user clicks your ad, just like in search ads. Since Google Shopping has no minimum budget, you can choose a CPC between $1 or $100,000, depending on your goals.
There are three kinds of Google Shopping feed ads:
• Product Shopping ads: These contain an image of a single product and basic information about it.
• Showcase Shopping ads: This is a set of similar products into one ad.
• Local inventory ads: These ads display your products only for local users.
At least once a month, we schedule a meeting with you, and we report the results and discuss the campaign’s status. If you need immediate assistance, you can always schedule an appointment with one of our specialists on the same day.
We have standard operating procedures that have been verified and vetted, easy-to-follow checklists, and cross-checking verification between our specialists to make sure we deliver exactly what we agreed and what you expect. We will start a paid campaign only after you have verifiedand approved it, and we set up the KPIs and the conversion tracking codes.
We have an internal audit process with our experts to find solutions for problems that arise. Also, when we set up a campaign, we propose a tactical plan. Each month we come up with insights and actions we recommend implementing. So, every six months, we create a strategic plan to optimize the campaign budget and conversions on all your paid traffic channels.
Once we understand the type of ads you need help with and your specific goals, then we can create a strategic plan with the timelines, strategies, and budget for you to approve.
Consulting, setup, management, or performance-based relationships all have different expectations. Setup can be a one-time project, and performance could be a longer-term partnership.
If we set bigger goals with you, then you’ll see the contract length reflect that.
Well, we try to tailor our solutions for most of the companies that need our help. However, from our experience, you're not a right fit for us if: 1) you micromanage and like to do changes in the campaigns on your own, 2) we can't set KPIs for your campaigns, 3) you don't have a budget of at least $1000/month, or 4) you can not commit for at least of 3 months, so we can do the optimization and bring the desired results.
Got other questions that aren’t answered?
We have extensive experience in generating leads, implementing conversion funnels, and optimizing the conversion rate.
Our focus is to bring value to your business.
We speak the language of your business and understand your business model.
We are up to date with the news and trends in digital marketing. Check our blog.
People are constantly searching for the kinds of products you advertise.
While you only rely on search ads, your competitors' products are at the top of the search results.