Ecommerce & Shopping ads

81% of consumers conduct online research before making a purchase online.

Make sure your products are visible in their searches.

93.5% of global internet users have purchased products online.

Shopping ads can make them buy your products next time.

Why you should ad shopping ads to your marketing mix?

Shopping ads are an excellent advertising choice for e-commerce businesses to get their products in front of the right audience and engage potential customers.

Shopping ads on the results page surpass both organic results and search ads. And the best part is that they have a substantial visual impact on searchers.

Using e-commerce shopping ads, you will maximize product visibility by placing it on the premium spot in the search results, getting one step ahead of the competitors and generating more sales.

We combine specific customer insights with your business data, such as stock levels and promotional ranges, and drive these into a performance-based strategy that increases your ads' relevance and leads to more sales.

These are the key success factors of our Shopping Ads service:

  • Post-implementation audit 
  • Custom campaign structure
  • Product Feed / Product catalog optimization
  • Google/Microsoft Merchant Center
  • Setup & Management
  • Audience Segmentation
  • Negative Keyword Research
  • Ads placement
  • Targeting and bidding
  • Testing and optimization
  • Tracking & Reporting
We have learned that success is not accidental, and we also applied the philosophy of “continuous improvement” to over 480 projects we have dealt with.

We apply our winning processes and checklists on each project in all stages: setting, launching, optimizing, and reporting. This way, we minimize human error, and we efficientize the time and the budget spent, so overall, we offer better results.


See what our Shopping Ads Service can offer you:

google ad services
Get more visibility.

Unlike Search Ads, Shopping Ads offer more visibility by pushing the rest of the ads and organic results farther down the page. And because these ads contain an image and technical specifications, their visual format attracts the most relevant clicks.

Images over texts.

While regular ads describe products in words, shopping ads show the actual products. Therefore, users can become interested in your ad in just a few seconds if it matches their search.

Intent-based ads.

The internet is full of ads that interrupt videos and pop-ups that appear when you least expect it, even if you didn't intend to buy anything. On the other hand, Shopping Ads are intent-based, meaning that they only appear when someone is searching for products and solutions.

Boost your online presence.

If you run both shopping ads and search ads, you'll have the potential to get double exposure to shoppers with one keyword.

Qualified leads.

Shopping Ads are a great way to reach people actively searching for products like the one you offer. You can also give users the information they need to make a purchase right in your Shopping Ad, helping leads get closer to a purchase decision before they arrive on your website.

Access to valuable data.

Shopping also makes it easier to get accurate information about how your ads perform. For example, you can get details about how many clicks you receive for specific products, and you can also compare your campaigns to those of your competitors.

Take a look at our case studies from the past International PPC campaigns to get a first-hand view of all we do.


We reached CPAs under 1 Eur in Google and Facebook campaigns


Advanced Google Adwords – dynamic search ads for Domo


A small change to the website increased conversion rate by 133%

We belive in succesful partnership

Are you ready for the proper Google Ads Services that will bring you clicks & conversions?

The latest reviews about our work.

Laura Plugaru | Specialist Comunicare si PR, MIDOCAR
In three weeks, Today’s has generated approximately 1,000 leads for MIDOCAR’s Used Cars department, which is, according to our calculations, the best-performing Das WeltAuto media campaign of 2014.
Florin Marin | Managing partner at Salon du Mariage
I liked working with Today's from the beginning because they had a strategy based not only on bringing in as many customers as possible, but also a strategy based on reducing costs.
Ray Grigoriu | Finance & Strategy at
With the help of Today's we had the courage to try a Google Ads campaign and to my surprise we brought almost 80% new customers, which greatly stimulated our business and contributed to further recommendations.

Shopping ads are charged by cost-per-click, meaning you will be charged only when a user clicks your ad, just like in search ads. Since Google Shopping has no minimum budget, you can choose a CPC between $1 or $100,000, depending on your goals.

There are three kinds of Google Shopping feed ads:
• Product Shopping ads: These contain an image of a single product and basic information about it.
• Showcase Shopping ads: This is a set of similar products into one ad.
• Local inventory ads: These ads display your products only for local users.

At least once a month, we schedule a meeting with you, and we report the results and discuss the campaign’s status. If you need immediate assistance, you can always schedule an appointment with one of our specialists on the same day.

We have standard operating procedures that have been verified and vetted, easy-to-follow checklists, and cross-checking verification between our specialists to make sure we deliver exactly what we agreed and what you expect. We will start a paid campaign only after you have verifiedand approved it, and we set up the KPIs and the conversion tracking codes.

We have an internal audit process with our experts to find solutions for problems that arise. Also, when we set up a campaign, we propose a tactical plan. Each month we come up with insights and actions we recommend implementing. So, every six months, we create a strategic plan to optimize the campaign budget and conversions on all your paid traffic channels.

Once we understand the type of ads you need help with and your specific goals, then we can create a strategic plan with the timelines, strategies, and budget for you to approve.

Consulting, setup, management, or performance-based relationships all have different expectations. Setup can be a one-time project, and performance could be a longer-term partnership.

If we set bigger goals with you, then you’ll see the contract length reflect that.

Well, we try to tailor our solutions for most of the companies that need our help. However, from our experience, you're not a right fit for us if: 1) you micromanage and like to do changes in the campaigns on your own, 2) we can't set KPIs for your campaigns, 3) you don't have a budget of at least $1000/month, or 4) you can not commit for at least of 3 months, so we can do the optimization and bring the desired results.

Got other questions that aren’t answered?

Book a 30 min consultation call or contact us

As you are interested in our  Ecommerce & Shopping services you should also check our related services


  • We are a certified marketing agency by eTarget, a certified local agency, and a Google Premier partner.
  • Since 2005, we have worked in domestic and global markets on over 480 projects.
  • We have extensive experience in Landing Page creation & optimization.
  • We work with dedicated tools to reduce human error and deliver effective campaigns.
  • We have extensive experience in generating leads, implementing conversion funnels, and optimizing the conversion rate.

  • Our focus is to bring value to your business.

  • We speak the language of your business and understand your business model.

  • We are up to date with the news and trends in digital marketing. Check our blog.


People are constantly searching for the kinds of products you advertise.

Don't let them miss your Shopping Ads.


While you only rely on search ads, your competitors' products are at the top of the search results.


What stops you from being next to them?

Agency certifications

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Google Premier Partner

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Convert Agency Certified

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ETarget Certified

Team certifications

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Google Ads Fundamentals Certified

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Google Ads Search Certified

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Google Ads Display Certified

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Google Ads Mobile Certified

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Google Ads Video Certified

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Google Shopping Ads Certified

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Google Web Designer Certified

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Google Analytics Certified

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Google Tag Manager Certified

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Google Waze Ads Certified

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Google Digital Sales Certified

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HubSpot Inbound Marketing