Statistics show that mainly 2% of first-time visitors would buy or act on the product or services they see. The buying cycle becomes more complex, encompassing intricate routes before someone makes his mind and takes the final step.
Remarketing strategies are your second chance to promote your business to visitors who left without taking action on your proposals.
It does not only increase your notoriety and relevance to each visitor who dropped your website, but it also eliminates redundancy and tailors the messages on your lost visitors’ particular needs.
Users exposed to your message once are further prompted with new bits of relevant information, so that your message becomes a story they gradually discover until they act on your proposal.
We created the Remarketing service to develop and expand your remarketing strategy across various channels like Google, Facebook, LinkedIn, or Youtube.
We have learned that success is not accidental, and we have also applied the philosophy of “continuous improvement” in the 480+ projects we have dealt with.
We apply our winning remarketing processes and checklists on each project in all stages: setting, launching, optimizing, and reporting. This way, we minimize human error, and we efficientize the time and the budget spent, so overall, we offer better results.
Increases your conversion rate.
Remarketing keeps your brand at the top of customers’ minds and increases your chances of a future sale by reminding users about their past interest through your ads, particularly if they’re searching for similar offerings again. Therefore, 30% of consumers react positively or very positively to retargeted ads.
Remarketing ads are some of the most cost-effective advertising options at the moment. If you target the users who have already shown interest in your business, you will spend less money than starting a campaign from scratch and reach a wider audience. More than that, remarketing ads’ average cost is $0.25-$0.60 while a PPC search ad has an average cost per click of $2-$3.
Highly targeted audiences.
Remarketing is cost-effective and more permissive with the control you can have over your audiences. You can create highly targeted and custom campaigns depending on the sections of your site that users and their actions have visited.
Boosts brand awareness.
You can gain more exposure with remarketing ads by repeatedly showing users the same content, logo, and visual identity of your brand. That's a great tool to boost your visibility because people are most likely to remember your business if they have been in contact with your ads multiple times.
Recycle your content.
And because remarketing is a second chance to reach your audience, it is also a chance to reuse your content. Repackage your content material in a new shape through your remarketing campaigns, using this second chance to make it even better.
Reach competitors' customers.
Your remarketing ads will reach users after they searched for a specific keyword. That means you can reach people who visited websites from the same industry as yours. In many cases, your ads will reach users who have viewed a similar product sold by your competition.
Remarketing campaigns are a second or third chance for any business to convert lost customers. In terms of effectiveness, remarketing ads are at the top of the most successful advertising actions because they drive a high ROI and are easy to build.
Remarketing is a powerful tool that can be used by businesses of any size to achieve their marketing goals. 68% of marketing agencies and 49% of brands have a dedicated budget for retargeting.
Here are the types of remarketing campaigns you can apply to your business: standard remarketing, remarketing lists for search ads, dynamic remarketing, video remarketing, and email remarketing.
We have an internal audit process with our experts to find solutions for problems that arise. Also, when we set up a campaign, we propose a tactical plan. Each month we come up with insights and actions we recommend implementing.
Once we understand the type of Remarketing campaigns you need help with and your specific goals, then we can create a strategic plan with the timelines, processes, and budget for you to approve.
Consulting, setup, management, or performance-based relationships all have different expectations. Setup can be a one-time project, and performance could be a longer-term partnership.
If we set bigger goals with you, then you’ll see the contract length reflect that.
Well, we try to tailor our solutions for most of the companies that need our help. However, from our experience, you're not a right fit for us if: 1) you micromanage and like to do changes in the campaigns on your own, 2) we can't set KPIs for your campaigns, 3) you don't have a budget of at least $1000/month, or 4) you can not commit for at least of 3 months, so we can do the optimization and bring the desired results.