Google Ads Audit

42.3% of those who run Google Ads have no clue whether or not their campaigns are working properly.

Audits should be a routine, not something casual. 

There is a very thin line between a successful campaign and a waste of money.

Which only a great audit can point out. 

How a Google Ads Audit can help you

Google Ads audits are necessary to keep your account and your campaigns running smoothly for years to come.

A thorough Google Ads audit helps you fine-tune your Google Ads account to generate more revenue and profit with less money and way less time.

Our Google Ads Audit service analyzes 60 different aspects of your campaign from two perspectives.

First - how the average user sees your campaign. In this part, we analyze how the ads are displayed, their position, copy, landing page, and more.

Next - everything that happens inside your campaign. Here we investigate budgets, organization, settings, and targeting, along with others.

Through our audit, we'll check if the keywords are suitable for the matching methods accepted by Google, if the conversion code is implemented and correctly measures conversions in campaigns, if there are negative keywords in the correct format, and much, much more.

Our audit has a reasonable cost, it is done timely (in max 5 days after ordering), and analyzes the active campaigns, the landing pages, and various other factors that impact the Google ads performance.

In most cases, we manage to identify opportunities that can increase the campaign's effectiveness by 155/120% or even more.

These are the key points of our Google Ads Audit:

  • Campaign structure & settings 
  • Ad group structure 
  • Ad copy 
  • Ad scheduling 
  • Ad extensions 
  • Landing page metrics 
  • Website speed issues
  • Competitor analysis 
  • Bids & budget strategy 
  • Location targeting 
  • Demographics targeting 
  • Keyword targeting 
  • Negative keywords QA
  • Keyword expansion 
  • Conversion tracking

We have learned that success is not accidental, and we also applied the philosophy of “continuous improvement” to over 480 projects we have dealt with.


We apply our winning processes and checklists on each Google Ads Audit. This way, we minimize human error, and we efficientize the time and the budget spent, so overall, we offer better results.

See what our Google Ads Audit service can offer you:

google ad services
Improve the quality of your ads.

An audit will highlight your highest-performing ads, so that you can improve those poor results. Moreover, the audit will show you what went wrong with the weak ads and what you specifically need to revamp them.

Find out where you lose money.

Even though Google Ads seems relatively easy to set up, you may be surprised by cash leakage due to poor performance campaigns.

Whether this is due to an inadequate selection of keywords, weak landing pages, or using the wrong bid, only a Google Ads audit can help you find out where you are losing money.

Improve your quality score.

After an audit, you will know precisely the factors that affect your quality score and where you should make improvements. A good quality score means that your ad and landing page will be more relevant and valuable to someone searching for your keyword.

Adjust your account structure.

A good structure will allow you to control when and where your ads should appear and how to trigger them. This audit will give you a clear understanding of each component of your Google Ads account.

Evaluate your keyword performance.

Keywords are the core element in controlling the way your ad is triggered. Choosing the wrong ones will make your ad ineffective regardless of all the other efforts you put into your Google Ads strategy. An audit will review your keyword use and give you suggestions to optimize them properly.

Get a better understanding of your landing page.

Ineffective landing pages are the reason for many failed Google Ads. That's because a landing page has a considerable impact on the user experience. A Google Ads Audit will show you what landing pages don't match the user intent and give you suggestions to fix the issues.

take a look at our case studies from the past Google Ads Audits to get a first-hand view of all we do.

A small change to the website increased conversion rate by 133%
How we increased conversions by 338% thanks to DKI in Google Ads for a car service garage
How we helped Colorful HR increase unique visitors on website by 223% and double the number of conversions
We belive in succesful partnership

The latest reviews about our work

Adrian Oancea 6
Admirable, concise, challenging, innovating, friendly, responsible – these are the words that best describe Today’s. It is a style that impressed me the moment I met Mr. Lazarescu and this impression
Adrian Oancea 5
Admirable, concise, challenging, innovating, friendly, responsible – these are the words that best describe Today’s. It is a style that impressed me the moment I met Mr. Lazarescu and this impression
Adrian Oancea 4
Admirable, concise, challenging, innovating, friendly, responsible – these are the words that best describe Today’s. It is a style that impressed me the moment I met Mr. Lazarescu and this impression

On average, we will be able to deliver your Google Ads Audit in max 5 days since you placed the order and provided the necessary details.

We have standard operating procedures that have been verified and vetted, easy-to-follow checklists, and cross-checking verification between our specialists to make sure we deliver exactly what we agreed and what you expect.

Once we understand the type of strategy you need help with and your specific goals, then we can create a strategic plan with the timelines, strategies, and the budget for you to approve.

Well, we try to tailor our solutions for most of the companies that need our help. However, from our experience, you're not a right fit for us if: 1) you micromanage and like to do changes in the campaigns on your own, 2) we can't set KPIs for your campaigns, 3) you don't have a budget of at least $1000/month, or 4) you can not commit for at least of 3 months, so we can do the optimization and bring the desired results.

Got other questions that aren’t answered?

Book a 30 min consultation call or contact us


Ready to review your Google Ads performance?

Agency certifications

Custom Image
Google Premier Partner

Custom Image
Convert Agency Certified

Custom Image
ETarget Certified

Team certifications

Custom Image
Google Ads Fundamentals Certified

Custom Image
Google Ads Search Certified

Custom Image
Google Ads Display Certified

Custom Image
Google Ads Mobile Certified

Custom Image
Google Ads Video Certified

Custom Image
Google Shopping Ads Certified

Custom Image
Google Web Designer Certified

Custom Image
Google Analytics Certified

Custom Image
Google Tag Manager Certified

Custom Image
Google Waze Ads Certified

Custom Image
Google Digital Sales Certified

Custom Image
HubSpot Inbound Marketing