Ads may appear below a ChatGPT response when the system identifies a relevant advertising opportunity.

They are displayed separately as sponsored ads and do not influence the answer provided by ChatGPT.

Signals used for ad selection and delivery may include the intent and context of the conversation, the landing page, the ad itself, context hints, targeting defined by the advertiser and estimated relevance.

Not in the same way as Google Search Ads.

At Ad Group level, advertisers can add context hints describing the types of conversations, topics, situations or needs in which their offer may be relevant.

These are not exact-match keywords and do not guarantee that an ad will appear within a particular conversation.

This is why the strategy should be built around intent, problems, use cases and buying situations, rather than relying only on traditional keyword research.

There is no fixed CPC for ChatGPT Ads and, at this stage, we do not believe there is enough data to communicate a meaningful “average CPC for Romania”.

The platform currently supports campaigns using:

• CPM — for reach and visibility;
• CPC — for traffic;
• oCPC — optimisation towards a conversion event.

For CPC campaigns, OpenAI’s current documentation recommends an initial maximum bid of approximately $3–$5 per click.

This is a recommended starting bid, not an average CPC and not a guarantee of the actual cost per click.

Budgets and bids should be determined according to your objective, market and the value of a conversion to your business.

Yes.

OpenAI provides measurement solutions including:

• OpenAI Pixel;
• Conversions API;
• integrations with measurement partners;
• tracking through UTM parameters.

Ads Manager can track metrics including impressions, clicks, spend, CTR, CPC, CPM and conversions.

We configure tracking before campaigns are launched so that we can evaluate the actual results generated.

Ads may be displayed to users on the Free and Go plans.

OpenAI does not display ads to users on Plus, Pro, Business, Enterprise and Edu plans, or to accounts identified as belonging to users under the age of 18.

Ads are also excluded from certain sensitive contexts or situations considered unsuitable for advertising.

Depending on the project, our service may include:

• evaluating the opportunity for your business;
• setting up Ads Manager;
• structuring campaigns and Ad Groups;
• defining context hints;
• configuring targeting;
• bidding and budget strategy;
• headlines, ad copy and creatives;
• landing page recommendations;
• OpenAI Pixel / Conversions API / UTM setup;
• conversion tracking configuration;
• campaign launch;
• monitoring and optimisation;
• performance reporting;
• recommendations for scaling or budget reallocation.

Campaigns are analysed together with your other paid media channels, rather than in isolation.

No.

Before recommending an investment, we analyse the offer, business model, customer journey, market size, objectives and the ability to measure results.

Some categories are also restricted or prohibited from advertising by OpenAI, while certain regulated industries may require additional approvals.

We do not recommend ChatGPT Ads simply because it is a new channel.

We recommend it when we can identify a clear commercial hypothesis worth testing.