Ecommerce Internationalization

Companies that internationalize their e-commerce are 17% more profitable.

What stops you from being one of them?

How an E-commerce iternationalization service can help you?

With 4,66 billion internet users worldwide who purchase services and products from anywhere in the world, there is a massive opportunity for your business to expand.

But to reach all these people, you have to ensure that your website is set up to handle different languages, and it appears where they search.

Therefore, bringing your sales to a new field means carrying your e-commerce activities outside national borders.

Our E-commerce Internationalization Service follows the best practices to make your website adaptable to multiple languages, cultural differences, and easy to locate for the targeted audience.

These are the key success factors of our E-commerce Internationalization Service:

  • Multilingual site architecture 
  • Hreflang tags setup
  • Content translation, edit, and proof
  • Keyword research and localization
  • E-commerce market-friendly targeting
  • Geolocation strategy 
  • Cross-device optimization
  • Cultural adaptation
ecommerce shopping ads

We have learned that success is not accidental, and we also applied the philosophy of “continuous improvement” to over 480 projects we have dealt with. 


We apply our winning processes and checklists on each project in all stages: setting, launching, optimizing, and reporting. This way, we minimize human error, and we efficientize the time and the budget spent, so overall, we offer better results.


Here's how our remarketing service empowers remarketing for your ad campaigns: 

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Increase your revenue. If your business is not a market leader in its home country, this doesn't mean it cannot be successful in a foreign market. Therefore, going global gives you access to a much larger base of potential customers who might see you as a great brand that meets their expectations exactly, automatically increasing your revenue.

More profit. E-commerce Internationalization allows businesses to boost their profits by tapping into previously untouched markets and taking advantage of lower local costs. Expanding into new countries will provide the opportunity for your business to reach markets that never meet your products and are ready to buy unique goods.

Consumers' top choice. People always look for better products and services at lower prices. Therefore, e-commerce internalization means two things for your potential customers—quality and affordability. As soon as you become visible in the new market, people will realize they have various options that are much more favorable than local producers.

Cultural Diversity. Moving your business across borders will help you gain a broader perspective on the world and an overview of how companies are growing in different countries. In addition, expanding your cultural knowledge about a range of other work ethics and practices or even religious differences will help you develop your business over time and adapt it to each market in which you operate.

More affordable production. Internationalization not only gives businesses access to a large number of consumers but also the chance to cut production costs. At the same time, a business that internationalizes its e-commerce has access to a diversified workforce, with many professionals from different countries whose employment involves lower costs.

Prove your reputation. Being an international company will also give you a good name in the global market. Even if this is an advantage that inevitably comes with all the others, selling products or services to a different population will build you an international presence that will automatically improve your business's overall reputation.

Take a look at our case studies from the past International PPC campaigns to get a first-hand view of all we do.


We reached CPAs under 1 Eur in Google and Facebook campaigns


Advanced Google Adwords – dynamic search ads for Domo


A small change to the website increased conversion rate by 133%

We belive in succesful partnership

Are you ready for the proper Google Ads Services that will bring you clicks & conversions?

The latest reviews about our work.

Laura Plugaru | Specialist Comunicare si PR, MIDOCAR
In three weeks, Today’s has generated approximately 1,000 leads for MIDOCAR’s Used Cars department, which is, according to our calculations, the best-performing Das WeltAuto media campaign of 2014.
Florin Marin | Managing partner at Salon du Mariage
I liked working with Today's from the beginning because they had a strategy based not only on bringing in as many customers as possible, but also a strategy based on reducing costs.
Ray Grigoriu | Finance & Strategy at
With the help of Today's we had the courage to try a Google Ads campaign and to my surprise we brought almost 80% new customers, which greatly stimulated our business and contributed to further recommendations.

You will need to rethink how your sales taxes are calculated and displayed and set the appropriate shipping costs. Avoid the latter being too high compared to competitors or below the market average, which can lower your profitability.

Fortunately, some platforms support multi-currency such as Woocommerce, Magento, or Shopify. Using one of these, you will be able to find a balance between earnings and costs without getting involved in complicated and time-consuming procedures.

Your website is your business card for internationalizing sales. Setting local currencies and translations for each displayed text is a must in this case.

Having a well-developed website will make your work more effortless in the long run. Thus, as you will need to add new products to your online store, the only thing to do will be to provide a translation that matches the latest product description.

At least once a month, we schedule a meeting with you, and we report the results and discuss the campaign’s status. But, of course, if you need immediate assistance, you can always schedule an appointment with one of our specialists on the same day.

We have standard operating procedures that have been verified and vetted, easy-to-follow checklists, and cross-checking verification between our specialists to make sure we deliver exactly what we agreed and what you expect.

We have an internal audit process with our experts to find solutions for problems that arise. Also, when we set up a campaign, we propose a tactical plan. Then, each month we come up with insights and actions we recommend implementing.

Once we understand the type of strategy you need help with and your specific goals, then we can create a strategic plan with the timelines, processes, and budget for you to approve.

Consulting, setup, management, or performance-based relationships all have different expectations. For example, setup can be a one-time project, and performance could be a more extended-term partnership.

If we set bigger goals with you, then you’ll see the contract length reflect that.

Well, we try to tailor our solutions for most of the companies that need our help. However, from our experience, you're not a right fit for us if:

1) you micromanage and do changes in the strategy on your own,

2) we can't set KPIs for your campaigns,

3) you don't have a budget of at least $1000/month, or

4) you can not commit for at least of 3 months, so we can do the optimization and bring the desired results.

Got other questions that aren’t answered?

Book a 30 min consultation call or contact us

As you are interested in our  Ecommerce & Shopping services you should also check our related services


  • We are a certified marketing agency by eTarget, a certified local agency, and a Google Premier partner.
  • Since 2005, we have worked in domestic and global markets on over 480 projects.
  • We have extensive experience in Landing Page creation & optimization.
  • We work with dedicated tools to reduce human error and deliver effective campaigns.
  • We have extensive experience in generating leads, implementing conversion funnels, and optimizing the conversion rate.

  • Our focus is to bring value to your business.

  • We speak the language of your business and understand your business model.

  • We are up to date with the news and trends in digital marketing. Check our blog.


The success of your global expansion efforts lies in an excellent e-commerce internalization strategy.

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