When we start a new collaboration with a client we send him a document with different questions, which he will have to fill in.
After the client answers all the questions we set up a date to have a debriefing of the document. This debriefing is very important for us because now is the time to ask questions and create an effective strategy.
We made decisions based on research, expertise and experience. Before writing a creative setup we always make some research to see what other competitors are doing. What are they writing in their ads, what are they saying on their website, what services do they provide, what can we do better?
After talking to our client and doing some research we concluded that we want to highlight the fact that Playzone Concept pays attention to the smallest details of each arranged playground, offering the best quality, with impeccable finishes. Business owners chose Playzone Concept for the top notch quality of materials and the attention they provide to details.
Even though Playzone Concept is a small player on the market with a small team, the competition felt some pressure. We say this because we have received emails from the competition asking us to stop Adwords competitor targeting even though it’s legal and allowed by Google. We did what they asked even though they did not stop the competitor targeting as well. Honestly we felt good that competition was threatened by our google campaigns.
As we knew exactly which our target is we wanted to exclude from the beginning people looking for playground equipment for their garden or home. How did we do that? Through optimization. The moment we enable an account which has new campaigns, we optimize it daily for the first 2 weeks. After the campaigns stabilize and we gather some data we optimize each account weekly.
I started working with Today's Agency team after another client of the agency recommended them. I was convinced of the agency's professionalism and flexibility from the first email exchanges. I have never received such a complex brief like the one Today's Agency sent me, which looked at the customer with a 360-degree view. They understood very well the company's objectives and came up with a mix of online components to maximize results. I can say that the differences between Today's and many PPC agencies in Romania are: approach, understanding the business, understanding customer needs and objectives, flexibility, communication, reporting, transparency, and constant optimization of campaigns. I recommend Today's Agency. And if you are not satisfied, ask for your money back 😊 (I'm kidding).
We already knew the marketing manager of Playzone Concept because we have worked with her on different projects. She knew we are the best choice when it comes to online marketing, that is why she recommended us to her company.
There was a lot of collaboration with Playzone Concept. After the first 2 weeks of enabling the campaigns we had a meeting with the marketing manager to look over the campaigns but also to receive feedback. Feedback is very important for us and we always are happy to receive it. After the 2 weeks call we have regular meetings with all clients but we also are open to changing our established calls to when our clients are available.
What did you learn during the engagement?
During this engagement we learned not to be afraid of big competitors because you can clearly do better with the small amount of budget you have. Playzone Concept is always thinking of new ideas and services to help their clients and we are always there to support them online.
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