The first thing we did was a debriefing of the document written by Medident, from which we understood very well what products do they sell, to whom are these products addressed, how often are the products bought, but also which are the differentiators from the competition and who are their customers, what needs, age, interests do they have.
The next step was to extract important data from the Google Analytics account, in order to form an appropriate strategy, the audience being very small.
With the help of all this information, we have established that these products are very specific and they are strictly addressed to people who have had contact with them, so we have included in our strategy, a DSA campaign, to generate quality traffic at low costs.
DSA or dynamic search ads show up on google when someone searches for terms closely related to the titles and frequently used phrases on your website. These types of ads help you find customers searching on google for exactly what you offer. They are ideal for advertisers with a large inventory and a well developed website.
Even though we were limited by budget at the beginning, the DSA campaign brought the best results, at the lowest costs. Later we implemented other search campaigns, video and Google remarketing dynamic, which had very good conversion rates, but we also managed campaigns on other platforms.
We believe that DSA and brand protect campaigns should be enabled in all Google Ads accounts.
We believe that it is very important to understand the client’s business and to have in mind his budget, so that we can generate as many sales as possible in the budget provided.
We noticed that the DSA campaign had the best results, therefore we created more ads in this campaign and started a/b testing. The secret to these great results is that we have created similar, almost identical ads to the ad which had the best results. So if you look at the ads below you will see we just changed maybe a word or added another word to the sentence.
The main challenge was was finding the best strategy for the business to grow, within the limited budget
We are always working to improve results and to expand new components, but everything is done gradually, depending on the progress and results.
We learned that it is good to have regular meetings with clients, in order to take over all the necessary information from the business and put it into ads but also get the customer to know and trust the account manager.
After many optimizations, we managed to generate a large number of conversions at a good CPA. Now the campaigns have an automatic bidding method, which leads to an accelerated increase in conversions.
As you can see in the images above there are:
If you want big results, contact us now and find out how Today’s Agency can help you reach your goals.