First we did a debriefing of the document filled out by the management of FRK Service. We understood the differentiators from the competition, to whom these services are addressed, how often a customer returns, but also who are their customers, what are their needs, what is their age or interest.
The next step was to extract important data from Google Analytics but also from the Google Ads accounts which were already set by the client.
With this information, we have established that there are two types of customers:
At the same time, we noticed that there are very specific searches, which include a multitude of engines, cars or model codes, which is why we included in our strategy DKI ads, to generate quality traffic at low costs.
We are always working to improve results, both through optimizations and internal audits, where the entire PPC team checks the account and makes a list of proposals to improve both the promotional platforms and the client’s website. We also think about adding new components in existing campaigns or other platforms, but everything is done gradually, depending on the results and the client’s budget.
The car of Today’s Agency CEO, a BMW X1, needed repairs and you guessed it, FRK Service repaired it.
When Marius Lazarescu, the CEO of Today’s, was called by FRK Service he said, I quote “I don’t know what you are doing, but since the last audit your agency did, my service is full of customers”.
The client has full confidence in our strategy and services, which is why we are expanding to other platforms.
At the beginning of each collaboration, we have many online meetings, where we ask the customers many questions to find out who their customers are, what habits they have, what places they frequent, how do they look for the product / service we want to promote, what are the differentiators, what things displease the customers of his competitors, etc.
There is a lot of collaboration at the beginning but with time we just have regular meetings with our clients. It all depends on what our client wants.
During this engagement we have learned that it is good to have regular discussions with customers, in order to receive all the necessary information from the business and put it into ads.
After many optimizations, we managed to generate a large number of conversions at a very good CPA, and now the campaigns have an automatic bidding method, which led to an accelerated increase in conversions. This can be seen in the increased CTR by almost 18%, of the search campaign, but also in the evolution of registered conversions.
In just 3 months the number of conversions quadrupled.