The Swedish Car Manufacturer stopped the production of the old Volvo XC90 in 2015 and launched a new generation of SUV-premium vehicles. By the same year, the new model became available on the Romanian Market. EIT Forum Auto, the official importer, had a strict brand manual to follow for offline campaigns.
He was in need of a strong and extended online campaign, perfectly aligned with the brand manual, to raise awareness over the rebirth of the Volvo XC90. The old model became morally deprecated and people had to find out about the new line of cars and embrace the new identity concept.