Our customer, who sells organic products online, asked us to find a solution to increase the e-commerce cart value on their website.
Our overall idea for this client was to show customers similar products to those they bought at special discounts to convince them to purchase the products. The existing conversion rate (at upsell) was 3.53% and so a solution to increase this metric was required.
What we did was create three variants of the original LP (Variation A, B & C), something that displayed an additional product they could add to their basket.
We tested simple changes from the original page: each variant (A, B or C) had a different title and call-to-action (both in message, size and color). Then we sent traffic to all these three variants and monitored the results.
The tables above show how the conversion rate developed for the three tested variants.
Variant C recorded the worst results so it was stopped. Variant B registered an increase of 33% in conversion rate, which is not bad, but Variant A registered an impressive increase of 133% compared to the original version.
We’re experienced enough in marketing strategies to know that it’s not always necessary to make drastic design changes to achieve significant results, which a 133% increase certainly represents in terms of products sold.
We were able to achieve these results without changing entire pages of the client’s website, showing that even the slightest change matters. Always test and good results will appear.