It all starts with a campaign that performs decently. It doesn't break records, but it delivers. You have a healthy cost per conversion, strong quality scores, and a click-through rate above average. So, what’s next? In theory, you'd want to increase the budget and get...
Read More
Friday morning. A familiar scene: the office is quiet, tension hangs in the air. It's report day. The PPC campaign launched last week isn't looking great. The cost per lead seems like a typo. The downward trend of the conversion graph shifts everyone’s gaze to...
Read More
It’s a Thursday afternoon. Someone in the meeting asks, “It’s still in learning phase, right?” Silence. A few glances meet across the screen. Someone opens the account, looks at the past few days. A campaign that was supposed to bring in leads now just looks...
Read More
Let’s be honest. You’re running ads. You’re getting clicks. But somehow… the clients don’t come. If you’re in the service business, that’s more common than you think. Why? Because services aren’t things people add to cart. They’re promises. Trust. Timing. And here’s the tricky part: the...
Read More
When a marketing agency founder from Romania lands in Armenia, it’s not just about scenery or wine. Marius, CEO of Todays Agency, is attending Affiliate Conference Yerevan 2025 with one goal in mind: staying ahead in the fast-shifting world of performance marketing. Why Yerevan? Why affiliate? In...
Read More
There’s something I’ve stopped doing over the years. I’ve stopped chasing “Excellent” in Google Ads. It sounds strange at first. Especially for clients who log in, see the ad strength score, and ask, “Why isn’t it excellent?” I get it. We’ve all been conditioned to...
Read More
In the competitive world of Google Search advertising, Ad Rank often makes the difference between an ad that performs well and one that quietly burns through budget. While some still treat it like a mysterious score generated by Google’s algorithms, Ad Rank is more transparent...
Read More
We used to think we were covering it all. Great landing pages. Optimized search terms. Budgets allocated across audiences with surgical precision. But one campaign, small budget, quiet client changed the game. We launched it almost as a test. A side note. "Let’s see what happens...
Read More
One of the most common questions in marketing today is: "How do I know which channel is really working?" Email campaigns, social media, paid ads, newsletters or your website, they can all play a role in a conversion. But who gets the credit? And more importantly:...
Read More
More and more tech companies attract leads not through ads, but by offering real value. A budget calculator, an interactive estimator, or a simple planning tool can act as powerful magnets. Behind this strategy lies a simple idea: Engineering as Marketing. But here comes the natural...
Read More
You’ve launched a Google Search campaign. The first clicks start rolling in… but no conversions. The CPA is climbing, your budget is shrinking, and you’re left wondering: Is it worth holding on? You’re not alone. Many marketers and entrepreneurs go through this exact moment of doubt...
Read More
The global e-commerce industry is evolving at an unprecedented pace, with projected revenues expected to surpass $6.8 trillion by 2025. To stay competitive, businesses must embrace new technologies, adapt to shifting consumer behaviors, and optimize their operations for efficiency. In this article, we’ll explore eight key...
Read More