When a marketing agency founder from Romania lands in Armenia, it’s not just about scenery or wine. Marius, CEO of Todays Agency, is attending Affiliate Conference Yerevan 2025 with one goal in mind: staying ahead in the fast-shifting world of performance marketing.
Why Yerevan? Why affiliate?
In a landscape where PPC is getting pricier and harder to scale without first-party data, affiliate marketing is making a smart comeback. But this isn’t 2010. Modern affiliate strategy is no longer just about links and commissions it’s about ecosystems, where creators, platforms, and brands perform together.
At #ACYerevan2025, the conversations go deep:
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How to scale affiliate without diluting your brand
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What the real synergy looks like between paid ads and affiliate
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How to blend affiliate into full-funnel strategies with impact
What we’re here for (from Today’s point of view):
-> Partnerships: Exploring new affiliate networks, platforms and creators that can add value to our eCommerce clients
-> Trendwatching: From commission models to automation tools; we’re tracking it all
-> Expansion: Understanding how to make affiliate marketing work as part of a broader omnichannel strategy
3 early takeaways from the ground:
- Affiliate is now part of brand strategy, not just sales activation
- Data is still king, but smart context wins the crown
- Eastern Europe is syncing up – strong appetite for regional affiliate networks tailored to local needs
Our trip to Yerevan isn’t about sightseeing it’s about future-proofing digital performance.
Want to see how affiliate could fit into your marketing mix?
📩 Get in touch here
📷 Follow live impressions on Marius’ LinkedIn
