In the following article, I will share with you a step-by-step guide on using UTM tags for Facebook ads. UTM (Urchin Tracking Module) tags allow you to define special links for every ad that leads to the same web page. By clicking on the ad with...
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In this blog post, we'll be breaking down the vital Facebook ad targeting options in each of Facebook's audience categories; these fall into the broad areas of Demographics, Interests, Behaviors, Connections, and Custom Audiences. Facebook generated $70.7 Billion in ad revenue in 2019. The duopoly of...
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So you’re running a campaign to increase your brand awareness on Facebook and want to understand your campaign's effectiveness. That seems reasonable enough. It should be pretty simple, right? Well, not really. Aside from conducting a survey, measuring an increase in brand awareness isn’t as easy...
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Facebook is powerful. It beats other social networking sites in terms of conversion rates, sharing value, and numbers of visits. In this article, I'd like to show you a couple of ways to use Facebook for eCommerce to increase traffic and sales. According to the latest...
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This guide will cover everything you need to know to create a successful Facebook retargeting campaign. People seldom convert on their first visit to your website. Research suggests up to 98% of first-time website visitors don’t. Well, that’s a lot of people. Unless someone makes an...
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You read every guide or blog post you could find about Facebook ads. You researched your target audience. You wrote some excellent ad copy. You set up an intelligent campaign structure. You hit launch. You waited for the money to roll in. But well, it...
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In the following Advanced Facebook Ads for eCommerce guide, I will help you realize the untapped potential of Facebook, learn from examples & scale up your Fb Marketing. Facebook is an ever-changing ball game. It has grown like wildfire in the past decade, mainly for the...
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Want to go beyond batch and blast retargeting of everyone who visits your website? Here are eight tactics to get more out of your Facebook retargeting campaigns. 1. Retarget Abandoned Checkouts I will discuss one of the first Facebook retargeting tactics: retargeting abandoned checkouts. People who start the checkout...
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Are you looking for 2022 facebook ad statistics? Well, you’ve come to the right place. There’s no denying that Facebook is a beast, and its growth continues. But just what statistics should you be focussing on in 2022? We’ve scoured the web and compiled everything we could...
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Social marketers use various marketing channels to increase eCommerce sales, but organic posts are not enough. We need: Relevant high traffic More conversions A strategy for repeat sales With almost 3 billion monthly active Facebook users, as of the 3rd quarter of 2021, according to Statista, Facebook...
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Choosing the right Facebook ad campaign objectives will significantly impact your campaign's performance. Your choice affects what kind of ads you display and user action you drive, and how your ads are optimized for performance. Before starting, you need to know your campaign's aim — website...
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