Top 12 Facebook Ad Statistics Every Business Owner Should Know

Top 12 Facebook Ad Statistics

Are you looking for 2022 facebook ad statistics?

Well, you’ve come to the right place. There’s no denying that Facebook is a beast, and its growth continues. But just what statistics should you be focussing on in 2022?

We’ve scoured the web and compiled everything we could find into one complete record, full of sources.

We regularly update this page with the latest news we can find.

Here we go, the giant list of all the current Facebook statistics we could find:

1. 2.79 billion people globally use Facebook

(Source: Statista, 2021)

As the most-used social platform worldwide, Facebook boasts a global number of 2.79 billion users. Within the U.S., this number is expected to grow from 228.6 million to 237.8 million by 2025. The projected number comprises 69.1% of the U.S. population. The growth in usage penetration is small, only increasing 1.9 percentage points over four years.

2. 79.9% of Facebook users only access the platform on a mobile device

That means they never access Facebook on a computer. By comparison, only 1.7% of Facebook users only access the platform on a computer. And 18.5% of users access Facebook from mobile devices and computers.

When planning your Facebook ad placement, consider which devices your particular audience will use.

3. 86% of internet users with $100k+ income use Facebook

The distribution of internet users using Facebook is relatively similar among all U.S. household income levels. The lowest percentage is 81% of $60–$70k earners, and the highest is 88% off $30–$60k earners. This is good news for advertisers because your tailored ads can target different income levels without worrying about a low target count.

4. 18.3% of U.S. adults purchased Facebook in the last year

Compare that to 11.1% for Instagram and 2.9% for Pinterest.

eMarketer graph of US adults who made purchases via social media platforms

Source: eMarketer

5. An average Facebook user clicks on 12 ads per month

That’s one every 2.5 days. It may not seem like a huge number, but remember that not all ads require a click to be effective.

Most importantly, this Facebook stat shows that users continue to pay attention to and engage with Facebook ads rather than tuning them out.

Women click on more ads (15 per month) than men do (10).

6. Google Ads and Facebook PPC dominate the digital advertising market, with 28.9% and 25.2% market share, respectively.

(Source: eMarketer, 2021)

The biggest players in the PPC market are, without a doubt, Google and Facebook. Generating the most revenue and holding large portions of the market, they are the most popular platforms among advertisers.

7. Facebook users almost exclusively use mobile to access Facebook

Among its many users, 98.3% of them accessed Facebook via any mobile device, and 79.9% of users only used mobile. This is particularly important for businesses that have Facebook Pages. When crafting Facebook ads and posts on the desktop site, you must also ensure that they look good on mobile.

8. The highest engagement days on Facebook are Tuesday, Wednesday, and Friday.

Sprout has identified the best times to post on each social network through user data. But because 2020 was a year with some significant usage changes expected to stay for 2021, the best times for engagement have been updated. Learn more in our comprehensive overview of the best times to post for 2021 linked above.

2021 Facebook overall best times to post

9. The average Facebook CPM is $5.31 & CPC is $0.43

Across all channels in Facebook’s Ads Manager, the average cost per thousand (CPM) is $5.31. This number steadily rose through 2020. For the average cost per click (CPC), though, the number remained relatively stable at $0.43.

Graph showing the evolution of Facebook CPM & CPC from 2019 to 2020 in USD

10. Facebook has the most ads & highest CTR

Facebook Ads Manager offers four different ad placements: Facebook, Instagram, Messenger, and Audience Network. Of these four, Facebook dominated at 45.2% of ad placement preferences, with good reason. The click-through rate (CTR) on Facebook is 3.90%, much higher than the next placement of Audience Network at 0.99%.

Bar chart showing the average Facebook ad click-through rate by placement

11. ⅔ of Facebook users visit a local business Page at least once a week

It’s not just the big brands succeeding with Facebook marketing. (Although they’re certainly using Facebook, too.)

Local businesses can use Facebook to create lasting connections with repeat customers within their communities.

12. Overall, women are significantly more likely to click or tap on Facebook adverts.

Compared to men, people between the ages of 35 and 65 also show a greater propensity to engage with commercial messages on the platform.

Conclusion on Facebook Ad Statistics

Based on the stats we’ve presented above, we’re comfortable saying that Facebook advertising is snowballing in the marketing mix of most digital marketing managers.

Facebook ads are less annoying and reach a broad but targeted audience. They also work so that businesses spend money only on actual site visitors.

We hope the Facebook ad statistics we’ve shown you help paint a picture of how the Facebook advertising ecosystem will look in 2022 and beyond.

Relevant case studies of Todays.Agency

Do you need help to get your Facebook advertising on the right track? Check our Facebook Ads offer.

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