It must be set up correctly first.
Every website or app needs a powerful and reliable tracking solution, and Google Analytics is a reputable one.
Thus, any wrong move you make in Google Analytics can affect the generated data. Unfortunately, this means that you won't receive insight that's valuable, measurable, and actionable as expected.
To use Google Analytics at its full capacity, you must make sure that it has been implemented and configured properly.
With the Google Analytics Setup service, our team can set up your GA account by performing an in-depth configuration and management service customized to your business objectives, ensuring that you will get only insights that matter.
See the performance of your pages.
By using Google Analytics, you will be able to see how many people visit your website and how much time they spend there. Therefore, GA will show you which pages from your website have issues with the bounce rate and which ones are most preferred by the visitors.
Find out where your traffic came from.
Google Analytics provides accurate data about the location of your users. You can use these insights to upgrade your campaigns and set goals for specific areas. Moreover, using the data from Google Analytics, you will be able to decide which areas deserve more interest from your marketing team.
Understand users' behavior.
Behavioral data from GA is a huge help for your marketing efforts. Here are some of the metrics that Google Analytics provides about your users' behaviors:
• Behavior flows
• Bounce rates
• Pages / Sessions
• Top pages and their performance
• Page views and unique page views
• Average session duration
• Site searches
• Custom events and conversions
You can customize dashboards, reports, and alerts with Google Analytics. This feature can provide you with information on whatever data you might need in every situation. Because it has an extended library of user-generated reports and dashboards, you could have a dashboard that quickly shows your website performance metrics.
Track your conversions.
Considering the actions you most want visitors to take, such as downloading an ebook, signing up for your email list, filling out a form, or making a purchase, you can set up conversion tracking in Google Analytics. Therefore, you could measure what's working on your website to achieve conversions and why.
Using Google Analytics, you can get detailed reports that tell you where your customers are coming from and what makes them convert.
This way, you will be able to make the right choices for growing your business efficiently without hitting unknown obstacles on the way and save a lot of time, money, and energy.
You can certainly set up your account by yourself, but if you make one single mistake, you won't be able to obtain reliable data and insights from your GA. Outsourcing this task to an analytics expert will give you the guarantee that all things are set up and that your account is running properly.
We have standard operating procedures that have been verified and vetted, easy-to-follow checklists, and cross-checking verification between our specialists to make sure we deliver exactly what we agreed and what you expect.
We have an internal audit process with our experts to find solutions for problems that arise. Also, when we set up a campaign, we propose a tactical plan. Then, each month we come up with insights and actions we recommend implementing.
Once we understand the type of strategy you need help with and your specific goals, then we can create a strategic plan with the timelines, processes, and budget for you to approve.
Well, we try to tailor our solutions for most of the companies that need our help. However, from our experience, you're not a right fit for us if: 1) you micromanage and like to do changes in the strategy on your own, 2) we can't set KPIs for your campaigns.
Do not make assumptions about your performance.