Google Tag Manager Setup

Around 74% of all Google Tag Manager instances are implemented incorrectly.


By making the same mistake, you will miss valuable data for your business.


41.4% of the top 200 marketing websites are using Google Tag Manager.


What's stopping you?  

How our Google Tag Manager Setup service help you?

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Google Tag Manager allows you to tag important actions users take on your website to track your marketing performance, such as purchases, downloads, video views, link clicks, and more without manually updating code.

Even if it's a handy tool, it is also challenging to deal with its setup and management.

Therefore, improper configurations, wrong tagging structures, and a lack of ongoing GTM analysis will ultimately lead to incorrect tagging and weak data.

With our Google Tag Manager Setup service, we can help you implement, manage, and maintain your Google Tag Manager account by executing custom solutions based on your needs and goals, providing ongoing management, and ensuring tagging and integrations are consistent across your account.

These are the key success factors of our GTM Setup service:

  • GTM account setup 
  • Mapping & optimization of tagging structure 
  • Trigger & variable management 
  • 3rd party code implementation
  • Goal conversion and event tracking 
  • Enhanced eCommerce tracking 
  • Cross-domain tracking 
  • Click-to-call tracking 
  • Video tracking 
  • Scroll tracking 
  • Tag testing 
  • Debugging GTM issues 
  • Ongoing Maintenance & Consulting 
  • Advanced tracking and reporting 

We have learned that success is not accidental, and we have also applied the philosophy of “continuous improvement” to the 480+ projects we have dealt with.

 

We have evolved and applied a stream of processes and checklists in almost all stages such as setting, launching, optimizing, and reporting in order to minimize human error and to ensure we apply the right recipe in all our projects, small or large.

Why should you use Google Tag Manager?

google ad services

It works independently.

 

GTM allows you to track tag addition/removal and adjustment through its interface rather than using a legacy code on all separate pages.

 

Version flexibility.

 

In case of any tag changes, the GTM solution creates a new, updated version for you and provides flexibility to go back to the previous live versions if your tags are not working as expected.

Debugging.

 

GTM has a built-in debug feature that lets you test tags in their draft version to ensure that they work correctly on the live website, thus not including junk/test data in your current active analytics account.

 

Boost your site speed.

 

Excluding complex codes from your website will increase the loading and performing speed. More than that, Google Tag Manager also supports asynchronous page load, which is a big benefit for your page speed.

 

Event tracking.

 

Without adding code to the links you want to track, GTM will automatically track visitor events like clicks, video engagement, and form submissions. That will save you a bunch of time by tagging each link you want to track manually.

 

Users & permissions management.

 

With Google Tag Manager, you can easily set permissions for individual users to make changes to the website and create tags, macros, and rules.

We worked with businesses like yours:

NATURAL PRODUCTS
A small change to the website increased conversion rate by 133%
FRK SERVICE
How we increased conversions by 338% thanks to DKI in Google Ads for a car service garage
COLORFUL HR
How we helped Colorful HR increase unique visitors on website by 223% and double the number of conversions
We belive in succesful partnership

The latest reviews about our work.

Adi
Adrian Oancea 6
Admirable, concise, challenging, innovating, friendly, responsible – these are the words that best describe Today’s. It is a style that impressed me the moment I met Mr. Lazarescu and this impression
Adi
Adrian Oancea 5
Admirable, concise, challenging, innovating, friendly, responsible – these are the words that best describe Today’s. It is a style that impressed me the moment I met Mr. Lazarescu and this impression
Adi
Adrian Oancea 4
Admirable, concise, challenging, innovating, friendly, responsible – these are the words that best describe Today’s. It is a style that impressed me the moment I met Mr. Lazarescu and this impression
FAQ

While GTM lets you manage various Javascript tracking tags on your website, the GA tracking code is one of those tags. In other words, Google Analytics is a tool that provides reports while Google Tag Manager has no reporting features because it is used to send data from your website to other analytics tools, including Google Analytics.

We have an internal audit process with our experts to find solutions for problems that arise. Also, when we set up a campaign, we propose a tactical plan. Then, each month we come up with insights and actions we recommend implementing.

Once we understand your specific goals, then we can create a strategic plan with the timelines, strategies, and the budget for you to approve.

Well, we try to tailor our solutions for most of the companies that need our help. However, from our experience, you're not a right fit for us if: 1) you micromanage and do changes in the campaigns on your own, 2) we can't set KPIs for your campaigns, 3) you don't have a budget of at least $1000/month.

Got other questions that aren’t answered?


Book a 30 min consultation call or contact us

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You know those moments when everything seems to be going well, but you find out that your Google Tag Manager is not set up correctly?



We'll help you skip that part.

Incorrect setup of your GTM will prevent you from seeing valuable data.

 

This is something you definitely don't want to happen if ROI is important toyou.

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