We have learned that success is not accidental, and we have also applied the philosophy of “continuous improvement” to the 480+ projects we have dealt with.
We have evolved and applied a stream of processes and checklists in almost all stages such as setting, launching, optimizing, and reporting in order to minimize human error and to ensure we apply the right recipe in all our projects, small or large.
It works independently.
GTM allows you to track tag addition/removal and adjustment through its interface rather than using a legacy code on all separate pages.
In case of any tag changes, the GTM solution creates a new, updated version for you and provides flexibility to go back to the previous live versions if your tags are not working as expected.
GTM has a built-in debug feature that lets you test tags in their draft version to ensure that they work correctly on the live website, thus not including junk/test data in your current active analytics account.
Boost your site speed.
Excluding complex codes from your website will increase the loading and performing speed. More than that, Google Tag Manager also supports asynchronous page load, which is a big benefit for your page speed.
Without adding code to the links you want to track, GTM will automatically track visitor events like clicks, video engagement, and form submissions. That will save you a bunch of time by tagging each link you want to track manually.
Users & permissions management.
With Google Tag Manager, you can easily set permissions for individual users to make changes to the website and create tags, macros, and rules.
There are plenty of interactions you can track through GTM, such as events, scroll tracking, form abandonment, shopping cart abandonment, video views tracking, all exit link clicks, and more.
We have an internal audit process with our experts to find solutions for problems that arise. Also, when we set up a campaign, we propose a tactical plan. Then, each month we come up with insights and actions we recommend implementing.
Once we understand your specific goals, then we can create a strategic plan with the timelines, strategies, and the budget for you to approve.
Well, we try to tailor our solutions for most of the companies that need our help. However, from our experience, you're not a right fit for us if: 1) you micromanage and do changes in the campaigns on your own, 2) we can't set KPIs for your campaigns, 3) you don't have a budget of at least $1000/month.
You know those moments when everything seems to be going well, but you find out that your Google Tag Manager is not set up correctly?
This is something you definitely don't want to happen if ROI is important toyou.