Get more visibility.
Unlike Search Ads, Shopping Ads offer more visibility by pushing the rest of the ads and organic results farther down the page. And because these ads contain an image and technical specifications, their visual format attracts the most relevant clicks.
Images over texts.
While regular ads describe products in words, shopping ads show the actual products. Therefore, users can become interested in your ad in just a few seconds if it matches their search.
The internet is full of ads that interrupt videos and pop-ups that appear when you least expect it, even if you didn't intend to buy anything. On the other hand, Shopping Ads are intent-based, meaning that they only appear when someone is searching for products and solutions.
Boost your online presence.
If you run both shopping ads and search ads, you'll have the potential to get double exposure to shoppers with one keyword.
Shopping Ads are a great way to reach people actively searching for products like the one you offer. You can also give users the information they need to make a purchase right in your Shopping Ad, helping leads get closer to a purchase decision before they arrive on your website.
Access to valuable data.
Shopping also makes it easier to get accurate information about how your ads perform. For example, you can get details about how many clicks you receive for specific products, and you can also compare your campaigns to those of your competitors.
The most significant similarity between these two is that they both appear in the search results on the search engine you use. The main difference, setting aside positioning, is that for text-based Search Ads, you have to write the ad copy and add keywords manually. In contrast, for Shopping Ads, the search engine algorithms will take care of extracting data from your shop and will build an ad for your product automatically.
Shopping ads are charged by cost-per-click, meaning you will be charged only when a user clicks your ad, just like in search ads. Since Google Shopping has no minimum budget, you can choose a CPC between $1 or $100,000, depending on your goals.
There are three kinds of Google Shopping feed ads:
• Product Shopping ads: These contain an image of a single product and basic information about it.
• Showcase Shopping ads: This is a set of similar products into one ad.
• Local inventory ads: These ads display your products only for local users.
At least once a month, we schedule a meeting with you, and we report the results and discuss the campaign’s status. If you need immediate assistance, you can always schedule an appointment with one of our specialists on the same day.
We have standard operating procedures that have been verified and vetted, easy-to-follow checklists, and cross-checking verification between our specialists to make sure we deliver exactly what we agreed and what you expect. We will start a paid campaign only after you have verifiedand approved it, and we set up the KPIs and the conversion tracking codes.
We have an internal audit process with our experts to find solutions for problems that arise. Also, when we set up a campaign, we propose a tactical plan. Each month we come up with insights and actions we recommend implementing. So, every six months, we create a strategic plan to optimize the campaign budget and conversions on all your paid traffic channels.
Once we understand the type of ads you need help with and your specific goals, then we can create a strategic plan with the timelines, strategies, and budget for you to approve.
Consulting, setup, management, or performance-based relationships all have different expectations. Setup can be a one-time project, and performance could be a longer-term partnership.
If we set bigger goals with you, then you’ll see the contract length reflect that.
Well, we try to tailor our solutions for most of the companies that need our help. However, from our experience, you're not a right fit for us if: 1) you micromanage and like to do changes in the campaigns on your own, 2) we can't set KPIs for your campaigns, 3) you don't have a budget of at least $1000/month, or 4) you can not commit for at least of 3 months, so we can do the optimization and bring the desired results.
>People are constantly searching for the kinds of products you advertise.
While you only rely on search ads, your competitors' products are at the top of the search results.