On a Monday morning, someone on the team asks, “Why don’t we have any conversions after 3 days?” That’s how the story of many PPC campaigns begins especially when expectations move faster than the algorithms themselves. The reality is that any campaign launched on Google Ads,...
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As advertising platforms become increasingly sophisticated, the lines between creativity, automation, and business strategy are growing blurrier. TikTok, one of today’s most influential ad platforms, is leading this transformation with its rapidly evolving Smart+ tool - an AI-powered solution designed to combine human input with...
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If you’ve made it to the final stage of a PPC job interview, congratulations are in order. You’ve already passed a few key filters. Someone reviewed your CV, you’ve had an initial conversation, maybe even completed a test assignment, and things are looking promising. But now...
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Reddit isn’t the first platform that comes to mind when we talk about performance marketing. It’s not flashy like TikTok, not ad-heavy like Facebook, and definitely not as brand-centric as Instagram. But that’s exactly why it’s worth paying attention to. In 2025, Reddit is quietly...
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PPC has changed a lot in the past decade: automation, AI, responsive ads, audience targeting. But despite all that evolution, some myths just won’t die. We still hear them from marketers, founders, even agencies. And when you build campaigns around these false assumptions, you end...
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Let’s be honest. You’re running ads. You’re getting clicks. But somehow… the clients don’t come. If you’re in the service business, that’s more common than you think. Why? Because services aren’t things people add to cart. They’re promises. Trust. Timing. And here’s the tricky part: the...
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When a marketing agency founder from Romania lands in Armenia, it’s not just about scenery or wine. Marius, CEO of Todays Agency, is attending Affiliate Conference Yerevan 2025 with one goal in mind: staying ahead in the fast-shifting world of performance marketing. Why Yerevan? Why affiliate? In...
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There’s something I’ve stopped doing over the years. I’ve stopped chasing “Excellent” in Google Ads. It sounds strange at first. Especially for clients who log in, see the ad strength score, and ask, “Why isn’t it excellent?” I get it. We’ve all been conditioned to...
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In the competitive world of Google Search advertising, Ad Rank often makes the difference between an ad that performs well and one that quietly burns through budget. While some still treat it like a mysterious score generated by Google’s algorithms, Ad Rank is more transparent...
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We used to think we were covering it all. Great landing pages. Optimized search terms. Budgets allocated across audiences with surgical precision. But one campaign, small budget, quiet client changed the game. We launched it almost as a test. A side note. "Let’s see what happens...
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One of the most common questions in marketing today is: "How do I know which channel is really working?" Email campaigns, social media, paid ads, newsletters or your website, they can all play a role in a conversion. But who gets the credit? And more importantly:...
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More and more tech companies attract leads not through ads, but by offering real value. A budget calculator, an interactive estimator, or a simple planning tool can act as powerful magnets. Behind this strategy lies a simple idea: Engineering as Marketing. But here comes the natural...
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