Choosing the right Facebook ad campaign objectives will significantly impact your campaign's performance. Your choice affects what kind of ads you display and user action you drive, and how your ads are optimized for performance. Before starting, you need to know your campaign's aim — website...
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In this article, I want to offer you practical advice on making the most of your PPC campaigns this year and beyond. Our top digital marketing minds have compiled a list of PPC tips guaranteed to get your ads firing on all cylinders, from seller...
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What is the number one thing any online store owner wants? Traffic, traffic, and more traffic. It is no surprise why: an eCommerce store without site traffic is like a corner store without customers through the door. Traffic leads to potential shoppers. Potential shoppers lead...
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With the level of detailed measurements available in digital advertising, it’s sometimes hard to know where to start analyzing your marketing campaigns’ performance. That’s where attribution models come in. Performance can be segregated into different channels or campaigns and help the advertiser understand where conversion value...
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Marketing technology is the synergy of tools and activities that support marketing communications and sales. Technology is often associated with a high complexity of work, long-term implementation and the use of a large number of magical shortcuts. I decided to show an approach to technology...
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Customers are the lifeblood of every business. Especially if you’ve got a new online store, you’re desperate for new customers to turn that side project into a proper business. In this article, I put together a list of marketing channels relevant to eCommerce. If you’re running...
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To know if your campaign is doing poorly, okay, good or excellent, you need to know which Google Ads metrics you should track and how to do that. We are giving you the most important Google Ads metrics you should consider. But, you already know that Google...
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If used correctly, PPC Ad extensions on Google Ads can increase your ads’ click-through rate and conversions. By offering your customers additional information, you persuade them to visit your website and make a purchase. Read more to find out what ad extensions are, when you should...
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Whether you're an online or even offline business, Google Ads is the premier online advertising platform you should use. The following guide will teach you how to use Google Ads for eCommerce to get more sales. According to Hanapin Marketing's State of PPC report for 2019-2020,...
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Some of the following PPC myths may have been true once, but the times are changing! Google doesn’t stand still, and keeping up with all the updates and new features can be tricky. We’ve debunked some of the most common PPC myths for you so that...
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This article will show the top 13 mistakes eCommerce PPC agencies and marketers make with Google Ads. Also, for each mistake, we offer you a quick fix you can quickly implement and improve your advertising performance. So let's dive in: Mistake #1 - Not Measuring Your Ads ROI Return...
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It doesn't matter whether you run a small mom-and-pop store or already have several branches across the country; chances are you want it running successfully for years to come. How effectively you use your marketing strategies is a crucial factor that plays a massive role in...
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