Sequential Remarketing Campaigns may boost the ad response up to 400%

Bring your audience back and grow more and more relevant to each of your visitors!

Statistics show that mainly 2% of the first time landers would actually buy or act on providers’ offers.  The buying cycle grew more and more complex, encompassing intricate routes before someone makes his mind and takes the final step. Remarketing strategies are mandatory to recapture visitors who left you without taking action on your proposals. 

 

Retargeted users are 70% more likely to come back to your website, and sequential remarketing takes you one huge step further. It does not only increase your notoriety and relevance to each visitor who dropped your website.

More than that, it eliminates redundancy and tailors the messages on your lost visitors’ particular needs. Users exposed to your message once are further prompted with new bits of relevant information, so that your message becomes a story they gradually discover, until they act on your proposal. 

 

For enlarging your brand awareness, rise public knowledge about new offers or products and guide users along the buying funnel, sequential remarketing is one of the most efficient tactics to stop losing your prospects.

  • Bring back lost audiences
  • Increase ads’ relevance 
  • Build Brand awareness 
  • Shortcut the buying funnel for prospects
  • Conversion Rate enhancement
  • Website engagement boost
  • Conversion tracking and relevant analytics
  • Regular reports and consultancy 
  • Transparent and autonomous service
  • ROI measurement and sustainability orientation 

Ask us today to bring your audience back!

Expect more

As expert trackers, we use technology and knowledge to gather relevant data and build on it, to convert lost audiences into active followers.

  1. Trust us with your challenges. Ask for a meeting.
  2. Pass through an in depth consultancy session 
  3. We analyse your website and decide upon the best tracking solutions that would bring back the most significant cohorts of visitors, in accordance with your timely objectives.
  4. Additionally, we analyse your past and rolling campaigns and decide upon the best channels for sequential remarketing.
  5. We develop the sequential remarketing campaign and smoothly implement it.
  6. We submit monthly reports and monitor the unfolding of the campaign
  7. Every six months we run together through a strategic planning session, as well as a tactic planning one, to up-level the strategy in accordance with your plans and opportunities. 
  8. We  deliver a comprehensible final report, allowing you to measure the ROI and plan for future actions

Match your audience’s granular interests and prove your relevance to the unconvinced for good! Ask us to do it for you.

They all play hard to get these times. You need a sequential remarketing campaign to bring back those up to 60% of visitors who abandoned their shopping cart

Real data gives you tremendous valuable insight in your audience’s digital behaviour. It’s a fact that no more than 2% of people act on “first sight” impulses and end up in taking the action you ask from them, at their first visit on your website.

Furthermore, statistics show that up to 60% of those who start to engage in your call to action, drop it before making the final step. On short, the number of lost visitors is overwhelmingly higher than the number of those you seduced.
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Relevance boost and redundancy cut to convert those who leave you into followers


Sequential remarketing campaigns are the real data driven answers to these challenges. Users who checked your website are tracked, so that you may know the products, services or actions they were interested in, along with several other indicators, like age, gender, devices used to connect and so on.

Based on previously collected data, they are prompted with tailored ads, closely related to their interests, while they surf the net. Displaying relevant ads when they check on other websites allows you to build upon familiarity and notoriety, while also remaining relevant to them. According to recent research, this mixture between salience and relevance may boost users’ ad response up to 400%.

By using sequential remarketing strategies, you also ensure a natural decision making route for your visitors. There is a silver line between awareness building and becoming redundant. Redundancy kills your audience. It brings boredom, irritation and arouses active rejection responses. Salience, by the other hand, ensures familiarity, acceptance and trust building. Sequential remarketing allows you not only to shadow the large audience who left you and to keep staying in its sight, but also to track the exposure to your message and build natural routes for re-exposure.

People who saw your ad once are further prompted with different versions of the ad, so that they don’t get bored, but their intention to act is nurtured. Sequential remarketing is based on storytelling techniques and moves your audience from one phase to another, by creating a story which starts with the first ad display and ends with an action taken on your website. While some advertisers employ sequential remarketing for Facebook and YouTube, few of them make use of it for structuring their Google Ads campaigns, as this doesn’t come handy and requires human knowledge, non-automatic development of different audience layers.
Bring them back through ads displays and remarketing list search ads


After setting up optimal tracking system for your website, the first thing you should do is to improve your Google Adwords display campaign, based on data collection. You want people who visited your website to stay tuned with your offer, based on their specific interests and actions taken while they first checked upon you. Prompting granular tailored ads across their digital journey allows you to weight the intention they had when they discovered your services. Search ads also come highly efficient to catch the proper moment when users become ready to act. Targeting those who are searching for a specific product or service allows you to welcome them just in time, when they grew more decided in acting upon a problem they face and you can solve.

Search retargeting goes beyond your pool of visitors and reaches people who manifested interest in your offers by searching for products and services like yours, but are unaware of your offers. Most of them pass through the consideration phase of the buying cycle and your ad provides them with the opportunity to contextually learn more about the services you provide. Contextual learning means learning when a person really has an interest in doing so. It’s correlated with the highest level of valuation and remembrance. To expand your audience, you may also make use of lookalike audience retargeting. People with similar profiles to your visitors, but who didn’t check on your website are traced and prompted with your ads.

Create stories that guide your audiences across the buying funnel


But no matter what remarketing tactic you employ, you need a strategy to diminish redundancy and shape users’ routes to your website. After all, this is the strong trait of sequential remarketing. You decide not only what ads to be prompted in front of whom, but also what future ads should welcome those who were already exposed to your main message.

Employing sequential remarketing technologies for Facebook allows you, for example, to split your audience according to gender, after granular targeting based on demographic filters, device and interests. You may create different start-ads for women and men and different sequences of ads for the two different categories. Mainly, you provide each day, a new experience, perfectly tailored for different segments of your public, smoothly stabilizing the brand in their memory or moving them along the buying funnel. In day one you may display one ad and for those who saw it, to provide a second ad in day two. You may go on, providing news about products, reviews and offers to gradually educate and incite action.

The same story-like exposure may be created on YouTube in order to gradually unfold your message in front of different segments of your public. More difficult is to create this kind of experience with Google Ads Display and Search. You have to carefully segment audiences in accordance with a specific action visitors took on the website within a specific time frame. For example, you may target audiences comprising of people who saw a product one week ago, who filled a form a month ago or bought something three months ago. Then you start layering your audiences by days.

It’s not an easy task but it pays back. For example, lost visitors who dropt a shopping cart may be immediately prompted with a “Buy now”-type of add, but for those who mainly reached your homepage, without browsing through your menu, you may develop a sequence of ads. First you may expose them to your special offers, than, to positive reviews, than to your fast service and customer-cantered policies and so on, until you move them from the ”See” stage of the buying funnel, to the “Do” stage. For more details, see AIDA model of buyers’ decision making. br>
Sequential remarketing allows you to gradually qualify your audience to act on your offers and build strong and natural awareness on your brand, with no redundancy and high relevance ads. Although a complex manoeuvre, the alternative is to always hunt for new audiences, instead of nurturing those who already expressed an interest in your services. This may prove not only unwise, but budget-draining on the long run.

Convert lost visitors into customers. Ask us to partner for your success!

Multichannel Remarketing Campaigns: Omni-Channel audience recapture

Bring your followers back, on every channel you employ.

Investing into a multi-channel strategy is crucial for success, as 87% of companies agree upon. Investing into a multi-channel remarketing campaign is proved to be even more valuable.

 

Along with omni-presence across different media and platforms, you also face a huge audience loss, comprising of visitors who landed on your website from different channels, but didn’t engage or failed to act. More than 60% of users who engage with your website drop their action before reaching you and less than 2% of your visitors make their mind during their first encounter.

  • Bring all lost audiences back
  • Increase multi-channel ads’ relevance 
  • Build multi-channel Brand awareness 
  • Shortcut the buying funnel for prospects
  • Conversion Rate enhancement
  • Website engagement boost
  • Conversion tracking and relevant analytics
  • Regular reports and consultancy 
  • Transparent and autonomous service
  • ROI measurement and sustainability orientation

Use multi-channel remarketing campaigns to convert large lost audiences into active followers!

Expect more

Nothing goes further than a multichannel campaign, but a multichannel remarketing campaign. Ask us to make your audience complete.

  1. Trust us with your challenges. Ask for a meeting.
  2. Pass through an in depth consultancy session 
  3. We cross-analyse your past and rolling campaigns, your web-traffic and audiences, along with your timely marketing objectives and industry dynamics
  4. We select the most suited technologies for remarketing and develop the multi-channel remarketing strategy, as well as an integrated multi-device remarketing plan
  5. We smoothly implement the strategy  and monitor its unfolding
  6. We submit monthly reports and every six months we run together through a strategic planning session, as well as a tactic planning one, to up-level the strategy in accordance with your plans and opportunities.
  7. We  deliver a comprehensible final report, allowing you to measure the ROI and plan for future actions

Make your multi-channel audiences stay steady-engaged with your brand. Ask for an offer.

How to retain 89% of your customers with powerful multi-channel remarketing tactics

Recent stats ensure you that strong omni-channel strategies conduct to top level customers retention ratio, allowing you to keep for good up to 89% of your engaged public.  In contrast, weak omni-channel customer engagement raises the retention ratio to only 33%. The difference between strong and weak engagement is often given by poor coordination between campaigns ran on different channels, inappropriate channel selection and, most notably, lack of multichannel remarketing strategy. 

With no omni-channel retargeting, vast audiences which land on your website remain volatile and fail to grow loyal to your brand or actually take action. Remarketing for Google Display and Search, Facebook, YouTube and other platforms you employ, requires a coherent strategy to re-engage all audiences left behind.
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Increase profitability and drop costs with Google Remarketing campaigns


AdWords remarketing campaigns may raise the conversion rate with more than 150%, while reducing the costs per new prospect with more than 40%. Displaying ads on websites your past visitors check ensures a large reach, as Google Display Network overpassed 2 million websites and apps. To grow more relevant and also to reduce costs, Dynamic Remarketing comes handy in order to track guests’ specific actions and display different ads in strong connection with their interests. For example, if someone viewed a product or a service you provide among many others, you may pave that person’s digital journey with ads related to the same product or service.

Creating product feeds proves mandatory in e-commerce and allows you to keep your guests connected with their primary interests, manifested on your website. Displaying ads closely related to your visitors’ interests serves you in several ways. First of all, you ensure the relevance, so that your ad would trigger interest and not negative feelings. Redundancy may arouse rejection, but only a minority of 11% users declare themselves annoyed by remarketing ads, while 30% of them actually highly appreciate them. Relevance is a strong force to curve redundancy effects. Secondly, through dynamic remarketing you keep your visitors hooked, by reminding them of a real, personal need and the availability of your solution.

To welcome your past visitors more proactively, you should also employ remarketing lists for search ads. Displaying ads in close connection with search terms equals with stepping in your volatile guests’ sight when their interest in you is the highest. It’s one of the most effective tactics to ensure your lost audience would find your message valuable, remember about you and ultimately, turn back to you.

Facebook Remarketing to blend in your previous guests’ digital lives


Because social networks accommodate large segments of your lost audiences and have their own blueprint in terms of inducing specific behaviours, a remarketing Facebook campaign could readily offer you a window to naturally blend in your guests’ digital lives. Thorough segmentation and wise selection from the 15 types of available Facebook ads, in accordance with your business type and objectives, is mandatory, but the options you have are enough to play magic. Classical Facebook retargeting strategy requires tracking your lost visitors and insinuating your ads in their newsfeed. Through dynamic retargeting, of course, you may grow much more relevant and salute your past guests with news related to the exact same products or services they manifested interest in.

Sequential remarketing, however, is the icing on the cake when employing Facebook remarketing. It allows you create experiences and to guide users from one phase of the buying cycle to another, until you bring them all back to you. Sequential remarketing is based on storytelling techniques and allows you to set up a journey ending on your website, without getting redundant for your audience. For example, if your lost customers aren’t actively seeking solutions, then they pass through “think” or “consideration” phase, so you may create a first ad to address their needs and promote the benefits of your solution. It might be a video-ad or a banner. For those who saw it, you may plan a second ad, to move them into the “do” phase and prompt them with an offer. Your sequential remarketing campaign could have as many steps as you consider optimal to qualify lost audiences into active followers.

The storytelling technique also proved its efficiency in building brand awareness or to herald new launchings. Last, but not least, Facebook sequential remarketing allows you to split your audience and create better, more appropriate routes to your website for each segment.

YouTube Remarketing and reaching new audience frontiers


80% of customers expect instruction through videos in order to make their mind about a product or to learn more about the provider, while most of the giant companies communicate through video-telling. Just like a decade ago, communication became more and more visual, now it grows more and more video-centred. YouTube Remarketing offers your lost audience a whole new way to rediscover you. Like with Facebook Remarketing, the secret stands again in through segmentation, so that you may match your past guests’ contextual interests, based on their channel blueprint. People who visited you and watch specific videos or people who commented to your own clips or watched one of your ads may be witty targeted to reinforce their engagement.

YouTube also allows you to step forward with sequential remarketing, split audiences and build ads in serials. You may, for example, create different narratives for women and men, by using the same promotional video. By simply selecting a specific, appropriate frame to prompt the clip in front of women than another, appropriate frame, to prompt the clip in front of men, you may greatly enhance the view ratio. Also, re-exposing those who watched a complete promotional story to other shorter versions of it may dramatically change the numbers in your conversion ratio.

Win back your audiences, across all channels, according to your unique blueprint and needs.

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